Brand Manager

Brand ManagerTekion is looking for a Brand Manager to own the day-to-day brand operations that shape how the world sees us. You will manage brand initiatives, standards, digital asset management, website content, and customer storytelling—ensuring consistency and impact across every touchpoint as the tools, workflows, and channels that support them continue to evolve. You will balance creative direction with process optimization to strengthen Tekion's market identity and drive customer engagement. This is a high-visibility role at the intersection of brand strategy, content operations, and cross-functional collaboration.Key Roles and ResponsibilitiesCollaborates with cross-functional teams and platforms within marketing and across Tekion including product, product marketing, emerging product, value, sales, and design to deliver cohesive brand experiencesIdentifies opportunities to apply AI tools and agents to marketing and content workflows, improving speed and efficiency across brand operationsDrives customer story development and maintains existing content assets, ensuring they reflect current product capabilities and brand standardsExecutes, and maintains customer-facing content across external communications, digital channels, and go-to-market materials — ensuring messaging reflects current product capabilities and brand standardsOwns the digital asset management ecosystem and sales enablement library, organizing and governing resources across platforms to ensure accuracy, version control, and brand consistencyConducts market research to understand industry and competitor initiatives and applies insights to optimize brand activities.Identifies and implements workflow process optimizations that improve production efficiency, review cycles, and cross-team coordination.Guides creative teams on marketing concepts, content direction, and visual storytelling.Champions the brand internally, ensuring cross-departmental understanding and alignment with brand standards.Supports event marketing through content and product messaging guidance, and on-brand asset deliveryManages the flow of product updates into marketing and brand content, streamlining how new capabilities and releases are distributed across marketing assets Leads the development of annual market trend analysis and competitive positioning content that serves as a foundational marketing resource throughout the yearBasic QualificationsHands-on experience using AI tools and building AI agents or workflows to streamline content production, marketing operations, or creative processes4+ years of experience in marketing, content operations, or related roles — with demonstrated ownership of brand programs from strategy through execution.Bachelor's degree in Marketing, Communications, Business, or a related fieldProven success managing brand campaigns, content programs, and cross-functional marketing initiativesStrong creative judgment and experience producing high-impact content and messagingExcellent communication, organizational, and stakeholder management skillsAbility to follow established project management processes, track deliverables across workstreams, and meet deadlines in a fast-paced environmentHighly organized, adaptable, and collaborative — comfortable navigating shifting priorities, managing multiple stakeholders, incorporating feedback from diverse perspectives, and working cross-functionally with minimal frictionExperience in the automotive or dealership technology industry, preferred but not requiredProficient across core marketing and business tools, including Microsoft Office, Apple/macOS, email platforms (e.g., HubSpot), survey tools (e.g., Microsoft Forms), and collaboration platforms such as SharePoint and ConfluenceExcellent written and verbal communication skills with strong attention to detailPerks & BenefitsCompetitive compensation and generous stock options100% employer-paid top-of-the-line medical, dental and vision coverageGreat benefits including unlimited PTO, parental leave and free snacks and beveragesThe opportunity to work with some of the brightest minds from Silicon Valley's most dominant and successful companiesBe part of an early stage, hyper-growth start-up with the opportunity to grow and prosperWork on the latest and coolest technologies – everything is home-grown and built ground-upA dynamic work environment with a strong sense of community and collaborationThe open and transparent culture that encourages innovation, rewards performance and discourages hierarchyExciting opportunities for career growth and development