Director of Marketing

The Director of Marketing is a senior leadership role responsible for developing and executing the comprehensive marketing strategy for Chesapeake Homes. This position owns brand positioning, demand generation, digital presence, and community marketing — and leads the marketing team to deliver measurable results aligned to company revenue and growth goals. The Director reports to the President and partners closely with the Sales department to drive pipeline, buyer engagement, and long-term brand equity.
ROLE DETAILS Reports To: President
Department: Marketing
STRATEGIC LEADERSHIP Develop and own the annual marketing strategy aligned to company sales goals and growth targets
Define department-wide KPIs and establish reporting cadences to executive leadership on marketing performance
Lead brand positioning strategy, ensuring consistent messaging and identity across all communities, channels, and customer touchpoints
Identify market opportunities, emerging trends, and competitive threats, and translate insights into actionable strategy
Partner with the Director of Sales / CEO to align marketing investment with revenue priorities and new community launches
TEAM LEADERSHIP & DEVELOPMENT Recruit, hire, develop, and retain a high-performing marketing & online sales teams including Marketing Coordinators, Digital Marketing, and Online Sales Counselor staff
Set clear performance expectations, conduct regular reviews, and provide ongoing coaching and professional development
Define team structure and delegate responsibilities appropriately, ensuring execution at the coordinator level
Foster a culture of accountability, creativity, and continuous improvement within the marketing department
BUDGET & VENDOR MANAGEMENT Own the annual marketing budget — develop and present budget allocations to leadership
Approve marketing expenditures, vendor contracts, and agency relationships
Evaluate and optimize spend across all channels, measuring cost-per-lead and return on marketing investment
Negotiate contracts and manage relationships with creative agencies, media partners, and vendors
BRAND & CREATIVE DIRECTION Own and steward the Chesapeake Homes brand — define standards, guidelines, and visual identity
Provide strategic creative direction for all collateral including ads, brochures, flyers, invitations, and signage
Approve all external-facing copy for website, advertising, and marketing materials
Oversee product photography, video production, and visual storytelling across communities
Direct sales office design, and corporate branding for new communities
Set strategy and own outcomes for all digital marketing channels including SEO, paid digital, email, and social media
Oversee website strategy, user experience, and ongoing content direction — delegate maintenance to the team
Direct social media strategy and brand voice across platforms (Facebook, LinkedIn, Houzz, Pinterest, YouTube, and others)
Oversee management of external listing platforms (BDX, Zillow, etc.) and ensure accuracy and performance
Lead the development and deployment of email marketing campaigns aligned to buyer journey stages
Own CRM strategy, data integrity, and lead management processes in partnership with the online sales team
Serve as a senior representative of Chesapeake Homes in key industry organizations (Home Builders Association, SMC, Realtors Association, etc.)
Build and maintain strategic relationships with realtor partners, community stakeholders, and media contacts
Direct the planning and execution of realtor and community events in partnership with the sales team
Coordinate marketing efforts for new community launches including signage, model setup, and promotional campaigns
SALES PARTNERSHIP & MARKET INTELLIGENCE Partner with Sales leadership to align on lead generation goals, buyer pipeline, and community-level marketing support
Present marketing strategy, performance metrics, and new initiatives in sales leadership meetings
Monitor competitive activity, pricing trends, and market dynamics — deliver regular reporting to leadership
Own customer feedback programs including survey strategy, online reviews, and reputation management (with the assistance of the Customer Experience Manager)
Solicit and integrate field feedback from sales staff to continuously improve marketing effectiveness

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