Marketing Manager / Senior Marketing Manager

Scope of work: Join Burt Watson Automotive as our Marketing Manager or Senior Marketing Manager! Level and title will be determined based on the selected candidate's experience. This position will lead marketing strategy and brand image across all four of our dealership locations. You will build and execute campaigns that drive measurable lead generation, strengthen our digital presence, and grow our brand in every market we serve. This role will work closely with store leadership and outside marketing vendors to turn strategy into results, while making sure every location delivers a consistent, on brand customer experience.
Work Schedule: Dealership Hours are 8:30 am-7:00 pm- Monday-Thursday, 8:30 am-6:00 pm Fridays. Saturday hours are 8:00 am-3:00 pm with schedule being every other Saturday. Position is scheduled 42-50 hours per week, or as dealership volume and needs dictate.
Compensation: $65,000- $90,000 annually, commiserate with experience.
Responsibilities:

Lead Burt Watson Automotive's overall marketing strategy across all four locations, tailored to each store's inventory and local market
Partner with store leadership and sales teams to align marketing initiatives with inventory needs and sales goals
Set and enforce brand standards and advertising compliance across all marketing and social content
Bring new ideas to the table and continually push the marketing function forward
Manage relationships with outside marketing agencies and vendors, including paid search, creative, and reporting partners
Coordinate with vendors on campaign planning, creative direction, deadlines, and performance reporting
Review vendor invoices and marketing spend to identify opportunities to eliminate ineffective spend
Oversee third-party listing platforms such as AutoTrader, Cars.com, CarGurus, and Facebook Marketplace, and evaluate the return on each
Own the dealership group's digital footprint, including website content, Google Business Profiles, and social media across all locations
Build and maintain a content calendar across platforms including Facebook, Instagram, and TikTok
Work with dealership teams to gather photos, videos, and testimonials that highlight inventory, events, and culture
Manage CRM re-engagement campaigns to convert past customers and unworked leads
Coordinate dealership participation in community events, sponsorships, and local partnerships
Represent Burt Watson Automotive at community events and build relationships with local organizations
Manage event logistics with store managers, including staffing, vehicles, and materials
Track and report on monthly marketing performance across all locations
Monitor KPIs such as lead volume, cost per lead, website traffic, and engagement
Use performance data to guide budget decisions and campaign adjustments
3+ years of marketing experience required; 5+ years, including multi-location or automotive retail experience, preferred for consideration at the Senior Marketing Manager level
Proven track record of driving measurable lead generation results
Experience managing outside vendors and agencies, including reviewing performance and holding partners accountable
Strong analytical skills and comfort working with dashboards and performance data
Excellent communication and relationship-building skills across dealership managers, vendors, and team members
Strong organizational skills with the ability to manage multiple priorities across a multi-location group
Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience
Prior automotive marketing experience, including digital, social media, email, and promotional campaigns that drive vehicle sales
Experience with Meta retargeting and Facebook Marketplace campaigns
Familiarity with Google Analytics 4 and Google Business Profiles
Understanding of dealership website merchandising and conversion optimization
Event planning or community relations experience
Strong writing, editing, and proofreading skills
Healthcare Insurance & Flexible Spending Account
401K with employer matching contributions
Department standards:

Burt Watson Auto Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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