Lead Communications Director

Provide counsel and insight to senior management, company leaders, subject-matter experts, and unit staff
Develop complex communication strategies and tactics supporting enterprise strategic initiatives
Prioritize communication projects supporting employee, member, and public initiatives
Serve as a key influencer and integrator of strategic objectives across the enterprise
Create communications strategies using press outreach, online advocacy, internal and external social channels, leadership communications, publications, and other channels
Measure communications strategy effectiveness
Develop, manage, and execute communications plans supporting business objectives
Collaborate with colleagues to support positive business outcomes, protect and enhance USAA's reputation, and engage the workforce
Develop and manage messaging, collateral, processes, and strategies for business initiatives
Craft key messaging for federal and local regulators
Partner with Marketing & Communications teams and enterprise partners to develop collateral for print, web, email, video, and social media
Maintain knowledge of USAA strategies and financial services industry issues and trends
Lead or partner on crisis management, legislative, regulatory, and litigation communications
Manage message development and build relationships with third-party groups
Develop and manage grassroots communications with influential groups
Develop relationships with news media to leverage USAA's reputation
Partner with the Social Business team to plan, direct, and execute USAA's social media strategy
Develop and mentor junior team members
Ensure risks associated with business activities are identified, measured, monitored, and controlled according to risk and compliance policies and procedures
Requirements Bachelor's degree in Communications, Journalism, Marketing, or related degree field; OR 4 years of relevant education and/or experience
8 or more years of progressively responsible experience in internal and/or external communications, including employee communications
Preferably experience within the financial services industry
Media relations experience working with media outlets at national, regional or local levels
Subject Matter Expert writing and editing skills
Excellent verbal communication skills
Subject-matter-expert knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products
Subject-matter-expert level in communication industry practices and emerging trends
Experience translating business objectives into integrated communication strategies and tactics that drive business performance
Project management and collaboration experience, including managing cross-functional projects from inception to completion
Genuine understanding of and familiarity with the military community
Demonstrated media relations experience and success creating and executing impactful, measurable social media campaigns
Prior experience in culture communications, brand ambassador programs, employee experience, or as a Morale, Welfare and Recreation (MWR) officer is advantageous
US military experience through military service or as a military spouse/domestic partner
Must not require immigration support or visa sponsorship now or in the future
Core Competencies Demonstrates expertise in developing and executing integrated communication strategies that align with business objectives, while effectively managing media relations and crisis communications. Possesses strong project management skills and a deep understanding of the financial services industry and military community.
Highest-signal resume keywords Integrated Communication Strategies
Media Relations Experience
Project Management
Crisis Management
Social Media Campaigns
ATS Optimization Keywords Hard Skills Communication Strategy Development
Writing and Editing
Message Development
Collaboration
Crisis Communications
Grassroots Communications
Regulatory Communications
Employee Communications
Public Relations
Social Media Strategy
Soft Skills Verbal Communication
Influencing
Mentoring
Collaboration
Relationship Building
Industry Keywords Financial Services
Military Community
Brand Ambassador Programs
Culture Communications
Legislative Communications
Tools & Technologies Social Media Platforms
Email Marketing
Publications
Online Advocacy Tools
Video Production

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