Assistant Vice President, Marketing

Overview
Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state’s most vulnerable and underserved residents.

Founded in 1999, we’ve grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women’s health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We’re looking for talented, motivated individuals to join our growing team. Whether you’re a medical provider, administrator, or operations professional, there’s a career here for you. Join us in making a real difference in the health of our community.

Job Summary
Title: Assistant VP, Marketing- Essen Health Care|Location: Bronx, NY | Reports to: VP of Marketing

Role Overview: Essen Health Care is seeking a strategic, data-drivenAVPof Marketing to serve as the Vice President’sstrategic partnerand operational leader of the marketing function.In thishigh impactrole, you will be responsible for architecting and executing comprehensive Go-To-Market (GTM) strategies that address the fullmarketingfunnel;from building brand awareness and strengthening consideration to converting communities into lifelong patients.TheAVPwill translate enterprise growth objectives into measurable marketing strategies, oversee performance media and analytics, guide A/B testing and optimization frameworks, and ensure campaigns are aligned with business unit revenue goals.This leader must combine strategic thinking with hands-on fluency across Google Ads, Meta Ads,LinkedIn Ads,CRM tools, and digital attribution models.

Responsibilities
Key Responsibilities :

Develop and execute integrated GTM strategies acrossIntention Healthcare, Nursing Home, Care Managementand new service expansions.

Design full-funnel frameworks spanning:Awareness (CTV, Linear, Paid SM)Consideration (SEM, Retargeting, Email),Conversion (High-intentSEM, Landing PageCRO)

Partner with Operations to align marketing strategy withofficesite-level growth targets.

Develop dashboards and reporting cadences that translate performance metrics into executive insights.

Continuously optimize CPLs,appointment conversion rates,CPAs,andROAS.

Establish and manage structured A/B testing framework across:Creative,Audiences, andCROpages

Partner with analytics to refine attribution modelling and enhance reporting accuracy.

Drive data-informed decision-making across the marketing department.

Collaborate with CreativeTeamsand mediapartners to ensure performance alignment.

Ensure bilingual and culturally relevant messaging across campaigns.

Build scalable marketing workflows and processes.

Monitor competitive landscape and healthcare marketing trends.

Qualifications

Strategic operator with execution depthin B2B & B2C

Highly analytical and performance-driven

Strong cross-functional collaborator

Comfortable balancing brand and acquisition priorities

Cultural intelligence and community sensitivity English-Spanish Bilingual preferred

Who You Are

10–12+ years of progressive marketing leadership experience.

Demonstrated experience building and executing full-funnel GTM strategies.

Hands-on expertise with:Google Ads,Meta Ads Manager,GA4, Salesforce/HubSpot,

Strong experience building and interpreting A/B testing frameworks.

Proven track record presenting toLeadershipand influencing executive decisions.

Experience developing structured creative briefs tied to measurable KPIs.

Healthcare marketing experience strongly preferred.

Equal Opportunity Employer
Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.

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