Marcus by Goldman Sachs, New York, is seeking a visionary Vice President to lead the US Deposits Marketing Retention team. This role defines and executes customer experiences and lifecycle communications to drive engagement and reduce churn for a large customer base. The VP will leverage advanced analytics to shape GTM strategies, segment key cohorts, and guide creative and product partners. Expect leadership in loyalty programs, multi-channel marketing, and rigorous testing to optimize outcomes.
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VP, Retention Marketing & Loyalty (Digital Banking)
Financialnarrative · Multiple locations ·
- Job type:
- Full Time