Vice President of Public Relations

Vice President, Pr & Social MediaHagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We're proud to be the world's largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world's largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We're committed to Never Stop Driving.Ready to get in the driver's seat? Join us!As more consumers turn to Social Media for news, we're looking to integrate our PR and Social Media practices under a charismatic communicator who is a highly strategic and creative leader, and very critically, a story-driven automotive industry and car culture expert.As Vice President, PR & Social Media, you'll...Lead Social Media content Strategy and Delivery, Reputation Management, Digital Club and Forum Presence, Brand Ambassador and Creator programming and Public Relations functionsDevelop innovative ways to leverage digital-social campaigns that bring tangible impact to our insurance, auction, events and membership offeringsCreate and articulate a strategic vision for social media inspired by community engagement, broad relevance, practice excellence and business impactCurate a culture of collaboration and creativity through coaching, talent development, and experimentationSet clear KPIs which connect community engagement and content performance with overall business impactWhat you'll doSocial Media Content Strategy and DeliveryEvolve and grow our social media efforts into an exceptional, high-engagement, high performing practice that delivers world-class, best-practice contentLead earned and owned social media strategy development, working cross-functionally to build authentic, cohesive plans and content calendarsCo-create content with our internal video and magazine journalists and production teamsBe expert in always evolving best practices by platformMove fast, and capitalize on time-sensitive opportunitiesIntegrate key messages that support our various business'Public RelationsLead PR planning and strategic vision ensuring alignment with brand priorities, business objectives and broader communications strategyYou'll be well connected in the automotive industry, with a strong rolodex, especially with you peers at OEM automotive brandsWhile your team manages day-to-day media relations, you'll create pathways and remove barriers to enable cross-brand integrated campaigns, team evolution and effective issues managementProvide executive-level counsel on reputation, messaging and media approach, helping senior leaders navigate complex moments empowering the PR team to lead executionChampion mid-term team evolution by identifying opportunities, strengthening processes and evolving tools and talent to support future growth of the earned media practiceReputation ManagementBuild and deploy always an always-on social listening and rapid-response system to manage, protect and elevate our business' online reputation, also tracking sentiment and reputational riskDevelop and continuously evolve best-in-class social safety processes and guidelines, including the development and deployment of crisis management playbooks across channels, platforms and forumsEstablish and own community guidelines, moderation and crisis playbooks, while partnering with Legal, HR and others to manage sensitive issuesDigital Club and Forum PresenceBuild an authentic presence within existing online enthusiast communities and clubs to elevate the brands reputation, and increase awareness and preferenceBrand Ambassador and Creator ProgrammingLead the brand ambassador and creator program with a clear strategic vision, emphasizing creative excellence, cultural relevance, measurable impact and integrationEstablish clear frameworks for creator selection, onboarding, performance and brand safety while inspiring meaningful storytelling and engagementCultivate and maintain long-term relationships with an evolving network of brand ambassadors and creators, prioritizing authenticity, shared value and audience relevanceRegularly review and audit outputs to ensure delivery to briefThis might describe youCultural Fit: A deep passion for car culture, driving and the automotive enthusiast community across its many genresAgile Collaborator: You partner fearlessly with others to get big things to happen, often at speedExperience: 15+ years in social media, brand marketing, public relations and/or digital communications, with a portfolio of building and scaling enthusiast communities at brands and/or agenciesLeadership: Proven ability to lead and motivate cross-functional teams, build alignment and influence senior stakeholders and brand partnersSocial Media Expertise: Strong command of major platforms, content formats, community management, analytics and emerging platform trendsChange Management: Excels at launching new initiatives, adopting new tools and processes and guiding teams through changeMarketing POV: Demonstrates a member-first mindset in addition to well-formed, strategic point of view on digital marketingCreative and analytical; you love fresh, ambitious ideas and engaging storytelling just as much as you pay regular attention to dashboards and analyticsThink BIG and small: You can see the big picture, but pay attention to the small detailsDemonstrated track record of running integrated social programs with measurable results (reach, engagement, conversion, brand/conversion lift, ROI)Over and AboveA strong network of contacts within the content creator spaceOther things to noteThis position is open to U.S. remote work. However, team members who reside within 20 miles of the Traverse City headquarters will follow a hybrid schedule, working from the office three days per week.May require travel for quarterly events.Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email recruiting@hagerty.com for compensation, comprehensive benefits and the perks that set us apart.At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.