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Social Media & Content Creator Intern (CEO Brand)

Gesture US, Inc · New York, NY, USA ·

Job type:
Full Time

Social Media & Content Creator InternGesture is looking for a Social Media & Content Creator Intern to build our CEO's personal brand from the ground up, across every platform that matters: Instagram, LinkedIn, X, Facebook, and podcasting.Gesture is an AI-driven connection company redefining how people and brands engage through tangibility. We merge technology, data, and emotion to create meaningful, real-world experiences, not just transactions. From our consumer app that lets anyone send something special without needing an address, to Gesture Reach360, our tangible marketing platform that puts real products directly into the hands of ideal customers, we're turning digital impressions into physical connections that drive real action. Gesture isn't another gifting or marketing company we're building the world's most powerful Connection Engine, where every product sent, received, or experienced deepens relationships and delivers measurable impact.Inside our NYC headquarters, you'll find an environment that moves with the pace and precision of Silicon Valley but with the heart of something far greater. We run on cutting-edge tools, creative experimentation, and raw ambition.Role Summary: Gesture is looking for a Social Media & Content Creator Intern to build our CEO's personal brand from the ground up, across every platform that matters: Instagram, LinkedIn, X, Facebook, and podcasting. This is not a role for someone who wants to post polished snapshots and call it a day. We want short, quick, personality-driven content: think rapid-fire interview formats like Vogue's 73 Questions, candid behind-the-scenes moments, and posts that sound like a real person, not a press release.You'll work directly with the CEO and the marketing team to capture, produce, and publish content that grows his following and, by extension, Gesture's visibility and credibility in the market. This role treats CEO branding as a real discipline, spanning video, written content, design, and audio, not just an Instagram side project. If you can turn five unscripted minutes with a busy executive into content people actually want to watch, this role is for you.What This Role Is Not:This is not a one-platform role; you're expected to build presence across Instagram, LinkedIn, X, Facebook, and podcasting, not just pick your favoriteThis is not a role where you post existing marketing content unchanged; everything is built specifically for the CEO's voice and personal brandThis is not a passive scheduling job; you're expected to originate ideas, not just execute a calendar someone else builtThis is not a role for someone uncomfortable directing an executive on camera or pushing back on content that won't landResponsibilities:Content Creation & ProductionPlan, film, and edit short-form video content for the CEO's Instagram Reels, X, and FacebookDevelop and produce rapid-fire, personality-driven interview content in the style of Vogue's 73 Questions, capturing the CEO's perspective, personality, and day-to-dayWrite and publish LinkedIn and X posts in the CEO's voice, translating his ideas, wins, and insights into engaging written contentSupport planning and production of podcast-style long-form content, including episode concepts, interview questions, and edited clips for social distributionDesign supporting graphics, thumbnails, and branded visual assets for posts and podcast contentMaintain a consistent content calendar across all platformsPersonal Brand & Growth StrategyPartner directly with the CEO to identify stories, moments, and talking points worth capturingStudy what's working in founder and CEO personal branding across every platform, and adapt formats for Gesture's voiceTrack engagement and use performance data to refine format, timing, and topics platform by platformCross-Functional CollaborationCoordinate with the marketing team to keep CEO content aligned with overall brand voice and campaignsCapture behind-the-scenes moments from meetings, travel, and company milestones as they happenDesired Skills & QualificationsCurrently pursuing or recently completed a degree in Marketing, Communications, Film, Media, Design, or a related fieldDemonstrated experience across Instagram, LinkedIn, X, Facebook, and podcasting is required, not just familiarity with one or two platformsA portfolio or samples of short-form video content (Reels, TikTok, YouTube Shorts) is requiredDesign skills required: comfortable creating graphics, thumbnails, and branded visual assets in tools like Canva, Adobe Photoshop, or IllustratorComfortable filming and directing on the fly, including in unscripted, in-the-moment settingsStrong writing skills for LinkedIn, X, and other long-form and short-form social copyFamiliarity with editing tools such as CapCut, Premiere Rush, Adobe Suite, or similarUnderstanding of platform-specific algorithms and content best practices across Instagram, LinkedIn, X, and FacebookComfortable working directly and closely with executive leadershipHighly organized, able to manage a content calendar independently across multiple platformsAvailable to work onsite at our NYC headquartersWhat You Will LearnDirect, hands-on experience building a CEO's personal brand from the ground up, across every major platformHow to develop a cross-platform content strategy, and why what works on Instagram doesn't always work on X, LinkedIn, or podcast audioReal design and visual branding skills, building assets that reinforce a consistent personal brand at scalePodcasting fundamentals, from episode concepting to editing long-form content into distributable social clipsA portfolio of produced content across Instagram, LinkedIn, X, Facebook, and podcastingMentorship from marketing leadership and direct access to executive decision-making around brand and voiceReal exposure to executive-level content strategy and brand buildingNetworking opportunities within a dynamic, fast-moving tech companyHow You OperateCreative & Resourceful: you can turn a few unscripted minutes into content worth watchingPlatform-Fluent: you naturally think in formats, knowing a LinkedIn post, an X thread, a Reel, and a podcast clip all need different treatmentComfortable Behind and In Front of the Camera: directing shots and, when needed, appearing on camera yourselfDetail-Oriented Storyteller: strong instinct for pacing, hooks, design, and what makes people stop scrollingProactive and Self-Motivated: comfortable chasing down moments and content on your own initiativeCollaborative: open to feedback from the CEO and marketing team, and quick to iteratePersonal AttributesReliable & Professional: comfortable representing the CEO and Gesture's brand publicly with good judgmentAdaptable: able to shift tone and format quickly across different platforms and content types in the same dayCurious: genuinely interested in what makes content work, not just following a templateResilient: comfortable with feedback and reshoots, since getting the CEO's voice right takes iterationTeam-Oriented: works well with marketing, and respects the CEO's time and availabilityWho Should Not ApplyYou only want to work in one platform or format and aren't interested in learning the othersYou're uncomfortable directing or giving feedback to an executive on cameraYou want a content calendar handed to you rather than originating your own ideasYou don't have design skills or samples to show, and aren't interested in building themBenefitsCompensation: competitive stipendProfessional development: support for ongoing learning and career growthWork environment: positive, friendly, and collaborative atmosphereFree Gestures for friends and family