Sr. Retail Marketing Manager

Location 3700 Pacific Hwy E #400,Fife, WA, 98424,United States
Base Pay $115,000.00 - $140,000.00 / Year

Senior Retail Marketing Manager (DOE up to Marketing Director)
Do you see opportunity where others see regulations? Can you turn customer insights into measurable growth? Are you passionate about creating marketing strategies that keep customers coming back while attracting new ones?

PTCE is looking for a Senior Retail Marketing Manager to lead marketing for Commencement Bay Cannabis, our five-store retail operation. This role owns customer acquisition, customer retention, promotional strategy, digital marketing, and retail brand execution while partnering closely with the Prismatic Brands marketing team on product launches and retail merchandising.

This leadership role is for someone who loves blending strategy, creativity, analytics, and execution — someone who can set the vision and lead a talented team to deliver it.

Candidates who bring director-level experience will be considered for the Marketing Director title and compensation band.

About the Role
You’ll own the entire customer journey from attracting new customers and converting first-time shoppers into loyal advocates to building promotional campaigns that increase traffic, basket size, and customer value. Working closely with the Vendor Manager, Retail Buyer, Store Managers, and executive team, you’ll develop data-driven marketing strategies that keep us competitive.

You'll also lead a team of 2-3 marketing professionals (full-time employees and contractors). This role suits someone who's equally comfortable setting strategy and getting hands‑on with execution — and who's energized by the specific challenges of marketing in a regulated industry.

What You'll Be Doing
Strategic Marketing Leadership:
Develop and execute integrated marketing strategies that drive customer acquisition, retention, revenue growth, and speak directly to our target markets and customer segments
Conduct market research and competitive analysis, and translate insights into actionable strategy
Develop and manage marketing budgets
Own the annual marketing roadmap, setting priorities and budget across every channel

Customer Retention & Loyalty
Own customer retention strategy across all retail channels
Develop campaigns that increase purchase frequency and customer value
Manage and optimize our loyalty program
Drive engagement through our mobile app, email marketing, and SMS
Build segmented customer journeys based on purchasing behavior
Measure retention, churn, repeat purchase rate, and customer value

Promotions Strategy & Vendor Coordination:
Lead the strategy, planning, execution, and performance analysis of promotional campaigns across all retail locations in our hypercompetitive, discount‑driven market — setting the marketing strategy and rationale behind which offers we run, when, and why.
Partner with the Vendor Manager to evaluate vendor‑proposed promotions against our brand strategy, margin goals, and customer data — pushing back where a proposal doesn’t serve our goals
Work with the retail buyer and store managers to coordinate campaign timelines with inventory, seasonality, and store‑level performance
Direct our email and social teams to turn the calendar into content, campaigns, and comms schedules
Partner with the retail team to ensure promotions show up consistently in-store, in displays, and on our ecommerce menu
Analyze promotional campaign performance and recommend adjustments for future cycles

Brand Building & Storytelling:
Shape and evolve our brand identity across all our businesses, ensuring consistency across every touchpoint
Position our brands as trusted, credible leaders in cannabis through consistent messaging and storytelling
Create and maintain brand guidelines that keep marketing consistent across every channel and campaign
Partner with store leadership to improve customer experience
Lead digital marketing efforts across SEO, social media, email/SMS campaigns, and website optimization
Execute traditional marketing — print, outdoor advertising, events — to reach our diverse audiences, build brand recognition, and increase new customer acquisition
Integrate digital and traditional channels into a cohesive marketing approach

Product Marketing & Launches:
Partner with the Prismatic Brands product development team to build go‑to‑market strategies for new products
Develop product marketing campaigns that tell the story behind what we create

Marketing Analytics & Performance
Define KPIs across all marketing channels
Build recurring executive reporting
Analyze campaign performance and ROAS
Manage hiring, scheduling, coaching, and performance reviews for 2-3 professionals
Foster a culture where creativity and data‑driven decision‑making both thrive, and the team grows professionally
Balance hands‑on marketing work with strategic leadership

QUALIFICATIONS - What We're Looking For
The Must-Haves:
Bachelor's degree in Marketing, Business Administration, or related field
6+ years of marketing experience, including at least 2 years in cannabis or another highly regulated industry
2+ years of digital marketing experience across SEO, social media, SMS, and email marketing
2+ years of people management experience
Proven track record developing and executing marketing strategy in multi‑location or highly regulated environments
Strong understanding of cannabis industry trends, regulations, and consumer behavior
Demonstrated expertise in brand development and digital marketing
Experience building and managing promotional or trade marketing calendars, ideally in a retail or vendor‑funded environment
Must be 21+

The Nice-to-Haves:
Advanced degree in marketing, business, or a related field
Hands‑on cannabis compliance experience
Experience in retail, CPG, hospitality, or analytics industries
Experience working in a vertically integrated business with both B2B and B2C sales channels
Experience with Alpine IQ, Jane, Dutchie, Google Analytics, Asana, and Adobe Creative Suite

The X-Factors We Love:
Adaptability in fast‑paced, evolving environments
Strong strategic and analytical thinking
Creative problem‑solving that finds opportunity in every challenge
Excellent communication skills — able to inspire a team, engage stakeholders, and negotiate partnerships
Genuine passion for cannabis and what this industry represents
Data‑driven decision making balanced with creative intuition

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