Associate Director, Omnichannel Marketing Execution

Role

Associate Director of Omnichannel Marketing Execution, translating brand strategies into dynamic, trigger-based customer journeys for HCP and patient/DTC audiences across multiple brands.
Responsibilities

develop and optimize end-to-end journey blueprints
define audience segmentation and channel strategies
design real-time, behavior-triggered campaigns incorporating next-best-action logic
oversee technical build and execution through Veeva CRM and marketing orchestration platforms
Collaborate with brand teams, analytics, medical, market access, and external agencies
manage journey performance and continuous improvement via test-and-learn plans
partner with data infrastructure teams for real-time signals
Requirements

Bachelor's in marketing or related field
7–10 years in pharma/biotech marketing with omnichannel or CRM strategy experience, including building trigger-based customer journeys
working knowledge of Veeva CRM, HubSpot, Marketo, or Salesforce
experience in HCP and patient/DTC marketing
people management skills
strong stakeholder management in a matrixed environment
familiarity with FDA regulations governing promotional communications
Preferred

multi-brand experience
CDP concepts
exposure to regulated environments
High-Value

pharmaceutical/biotech industry
omnichannel
trigger-based customer journeys
Veeva CRM
HCP and patient/DTC segments
regulated pharma environment
Work Setup

based in Chicago, requiring at least three days in-office per week.

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