Digital Marketing Coordinator

At AFFORM, we believe organization is an art, one where function and form are never in competition, but in conversation. Formerly known as Parallelle, AFFORM recently entered an exciting new chapter as our brand continues to grow beyond where we began. Our new name is rooted in our design philosophy: A Functional Form, reflecting our belief that beauty and utility should always work together. Our story began with The Travellers, our patented and thoughtfully designed beauty bag created to bring order to everyday routines. What started with one innovative product has grown into a broader mission centered on intentional design, everyday functionality, and creating products that help people move through life with greater ease and confidence.
Founded by Annie Fan, whose 20 plus years of experience designing for leading beauty brands informs every product, AFFORM is now expanding into new product categories and new markets while staying true to the principles that have guided us from the beginning. As we enter this next phase of growth, we remain focused on thoughtful design, purposeful innovation, and helping our customers Arrive Organized!
Job Overview We are seeking a Digital Marketing Coordinator to join our Revenue team at an exciting point in AFFORM’s growth. This is a role built for someone who is at the start of their career and ready to get their hands into the work across both AFFORM and BagWorksNY, our sister brand specializing in custom bags and accessories for the corporate gifting and promotional market. The Digital Marketing Coordinator will work closely with our Director of Revenue to support the execution of paid media campaigns, maintain performance data across both brands, and handle the day-to-day operational tasks that keep our marketing and eCommerce functions moving.
This role is ideal for someone who is analytically minded, thrives in a detail-oriented environment, and is eager to build real fluency in performance marketing, eCommerce operations, and wholesale support within a fast-moving, brand-driven company. A background in marketing, advertising, or a related field is preferred, along with relevant internship experience or early exposure to digital platforms. With AFFORM entering a new chapter, expanding into new categories and international markets, there is a lot happening across the business and even more ahead. This is an opportunity to grow alongside the brand at a meaningful stage in its evolution, where your contributions are visible and your development is genuine. The right person will come in hungry to learn, take ownership of their work, and build the kind of foundation that opens doors.
Key Responsibilities Collect, organize, and maintain Excel-based performance trackers and reports to support campaign analysis and decision-making across both brands
Pull and format ad performance data from Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager on a regular cadence
Support reporting and data organization within Triple Whale to assist with performance analysis and attribution
Support revenue forecasting by assisting with data collection, organizing channel performance inputs, and maintaining the accuracy of the information that informs commercial decisions across DTC and wholesale.
Assist with day-to-day paid media campaign tasks including asset coordination, scheduling, and trafficking across AFFORM and BagWorksNY
Help ensure creative assets are organized and ready ahead of campaign launches
Monitor basic campaign pacing and flag anything unusual to the team
Assist with updates to Shopify product listings, promotional setups, and on-site content
Support email marketing campaign setup, scheduling, and list organization
Help track key eCommerce metrics and surface trends to the team
Support SEO and AEO content updates and reporting as needed
Assist the Wholesale team with order follow-up, communication tracking, and trade show preparation
Manage and organize in-office samples to ensure proper tracking and availability
Support in-person events, pop-ups, and trade shows including booth setup and buyer engagement
Compile competitive research and market trend summaries to support both marketing and wholesale strategy
Experience and Skills Bachelor’s degree in Marketing, Business, Communications, or a related field required; recent graduates are encouraged to apply
Strong Excel proficiency is required; you should be comfortable building trackers, organizing data, and formatting information clearly
Previous internship experience in marketing, advertising, eCommerce, or a related field is preferred
Exposure to paid media platforms including Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager through coursework, an internship, or independent work is a plus
Familiarity with Shopify, even at a basic or internship level, is helpful
Basic familiarity with email marketing platforms such as Klaviyo or similar is a plus
Exposure to Triple Whale, Northbeam, or similar attribution tools is a bonus and something we are happy to train the right person on
A foundational understanding of performance marketing concepts such as ROAS, CTR, and conversion rate signals the right curiosity for this role, even if gained through coursework or self-directed learning
Exposure to inventory planning tools such as Inventory Planner by Sage or NetSuite Demand Planning is a plus
Familiarity with SEO and AEO concepts is a plus; experience with tools like Profound is a bonus
Tech-savvy and quick to learn new tools and platforms
Detail-oriented and highly organized, with a strong sense of ownership
Clear written and verbal communicator who works well across teams
Comfortable in a fast-paced, evolving environment where no two days look exactly the same
What Success Looks Like in This Role: You make the team faster; the information leadership needs is organized, accurate, and ready before they have to ask for it
Your data is clean and reliable; leadership can trust the numbers you hand them without double-checking
You absorb new tools and platforms quickly and begin operating in them with increasing independence
You take full ownership of your tasks and follow through without being chased
You ask smart questions and do not need the same thing explained twice
You are collaborative and easy to work with across teams
Over time, you grow into a trusted partner who understands both the DTC and wholesale sides of the business and evolves alongside the brand as we continue to grow
Salary Disclosure and Benefits AFFORM is committed to offering a competitive and equitable compensation package based on experience and qualifications. The salary range for this position is $65,000 to $75,000, with flexibility for the right candidate. We offer a comprehensive benefits package, including employer-sponsored medical coverage with a minimal employee contribution, PTO and Sick Leave, and additional perks aligned with company policies. Further details regarding our benefits package will be shared during the interview process.

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