Senior Account Executive, Digital/Influencer Job at AZIONE in New York

Senior Account Executive, Digital/Influencer
About AZIONE
Founded in 2010, AZIONE is an award-winning creative communications agency that builds and transforms some of today’s most relevant consumer brands. We partner with emerging companies and established names alike to drive cultural relevance, brand awareness and meaningful growth through earned media, influencer and celebrity engagement, partnerships, events and creative brand-building.

Recognized by Forbes as one of America’s Top PR Agencies, AZIONE has helped build and shape some of today’s most talked-about brands, including Kosas, HOKA, Caraway, Pressed Juicery, Jamie Haller, Maje, ALDO and Cymbiotika, among many others across fashion, beauty, wellness, lifestyle, hospitality and food & beverage.

Job Description
AZIONE is seeking a Senior Account Executive, Digital/Influencer to join our New York City team, supporting clients across our Fashion, Lifestyle and CPG portfolio.

We’re looking for someone who understands how brands earn relevance through the right people, platforms and cultural moments. The ideal candidate has 3-4 years of agency experience across influencer marketing, celebrity/VIP relations and talent partnerships, along with an established network of industry relationships and a strong understanding of the evolving social and cultural landscape.

This role will help lead the day‑to‑day development and execution of earned and paid influencer programs, VIP and celebrity outreach, seeding initiatives, talent partnerships and entertainment opportunities. The right candidate is highly connected, culturally curious, strategic and creative, while also being exceptionally organized and able to manage programs from initial idea through execution and reporting.

Key Responsibilities:

Client Leadership & Account Management

Serve as a day-to-day client contact and trusted resource across influencer, VIP, celebrity and talent initiatives

Build strong client relationships and bring proactive ideas, recommendations and opportunities to the table

Participate in client calls, presentations and in-person meetings alongside senior team leadership

Attend and manage influencer, VIP and talent appointments, brand experiences and events as needed

Anticipate client needs, identify potential challenges and proactively recommend solutions

Ensure agendas, action items, timelines and deliverables are accurate, current and moving forward

Contribute to new business efforts through research, brainstorms, strategic recommendations, deck development and pitch preparation

Influencer, VIP & Talent Strategy

Drive proactive outreach across client priorities to secure a consistent cadence of meaningful influencer, celebrity and VIP opportunities

Identify and recommend relevant influencers, creators, celebrities, tastemakers and cultural opportunities based on each client’s objectives, audience and brand positioning

Develop and execute strategic seeding and gifting programs designed to generate organic advocacy, social coverage and brand visibility

Concept creative influencer and VIP mailers and seeding experiences, from initial idea and sourcing through execution

Identify relevant cultural moments, events, partnerships and entertainment opportunities that can create meaningful visibility for clients

Stay closely connected to what is happening across fashion, entertainment, social media and culture and translate emerging trends into actionable opportunities for clients

Earned & Paid Influencer Campaigns

Develop and execute earned and paid influencer campaigns that ladder back to broader client objectives and measurable KPIs

Build strategic talent recommendations and creator mixes across micro, mid-tier, macro and celebrity talent based on campaign goals

Collaborate with account teams to ensure talent selection, messaging, social guidelines and creative direction align with overall brand strategy and aesthetic

Manage talent outreach, negotiations, contracting and campaign development with senior team oversight as needed

Draft and manage talent agreements, scopes, content briefs and campaign guidelines

Own campaign execution from post-contracting through completion, including timelines, approvals, deliverables, travel, product shipments and other talent logistics

Manage relationships with talent representatives throughout the campaign lifecycle

Track campaign performance and contribute to reporting that demonstrates both quantitative and qualitative impact

Manage multiple campaigns and workstreams simultaneously while maintaining a high standard of execution

Relationships & Cultural Connectivity

Maintain and continuously grow a strong network of influencers, creators, celebrities, stylists, publicists, agents, managers, personal assistants and other industry contacts

Build and strengthen relationships through ongoing outreach, meetings, appointments, events and industry networking

Generate a steady pipeline of proactive and inbound product requests, talent dressing opportunities, organic placements and entertainment opportunities

Maintain and contribute to AZIONE’s agency-wide database of talent, creators, industry contacts and brand advocates

Represent AZIONE and our clients professionally at industry events, dinners, appointments and cultural moments

Reporting & Industry Expertise

Stay current on social platform updates, emerging channels, creator trends and new technologies, continually assessing their relevance for clients

Understand evolving influencer marketing best practices, including paid and organic strategy, usage, exclusivity, whitelisting, measurement and reporting

Track campaign results and identify learnings and opportunities to improve future programs

Monitor industry, entertainment and cultural news and proactively share relevant insights and opportunities with internal teams and clients

Support weekly and monthly client reporting, recaps and campaign analysis

Team Leadership

Serve as a strong partner across AZIONE’s Digital/Influencer and PR teams, encouraging collaboration and integrated thinking

Provide mentorship, direction and constructive feedback to junior team members, including JAEs, ACs and interns

Delegate effectively and help junior team members build confidence, accountability and expertise

Contribute actively to team meetings, brainstorms and agency initiatives

Help foster a positive, collaborative and high-performing team culture

Demonstrate professionalism, responsiveness, integrity and sound judgment in all client, talent and internal interactions

Escalate issues appropriately and in a timely manner while bringing potential solutions forward

What We’re Looking For

3-4 years of post-graduate agency experience with a meaningful focus on influencer marketing, celebrity/VIP relations and talent partnerships

Demonstrated experience executing both earned and paid influencer campaigns

An established and active network of relationships across influencers, creators, celebrities, stylists, publicists, agents and/or managers

Strong understanding of Instagram, TikTok and other relevant and emerging social platforms

Genuine interest in fashion, beauty, wellness, lifestyle, entertainment, consumer brands and culture

Strong instincts around identifying talent and opportunities that are relevant for a brand

Experience managing influencer campaigns from talent identification and outreach through contracting, execution and reporting

Excellent written and verbal communication skills

Strong organizational and project-management skills with exceptional attention to detail

Ability to manage multiple clients, campaigns and deadlines in a fast-paced agency environment

A proactive, resourceful and solutions-oriented mindset

Confidence communicating directly with clients, talent and industry partners

Ability to work collaboratively while also taking ownership of assigned accounts and initiatives

Must be based in New York City and able to work within AZIONE’s hybrid office schedule

Compensation & Benefits

Salary: $80,000–$85,000 annually (based on experience)

100% medical and dental coverage

Bonus and commission opportunities

Early-Friday hours, year-round

401(k) benefits

Hybrid work environment

Opportunity to work across leading and emerging consumer brands and play an active role in shaping culturally relevant campaigns

Visit AZIONEPR.com for more information about our company.
#J-18808-Ljbffr