Social Media Marketing Specialist

We’re looking for a creative, trend-savvy Social Media & Marketing Manager to bring the Malibu Sugar brand to life across digital platforms.

Malibu Sugar is a California-inspired fashion brand focused on fun, fresh, and confidence-boosting styles for tweens, teens, and beyond. We’re growing quickly across both DTC and wholesale , and we’re ready to take our marketing to the next level.

This role is perfect for someone who lives and breathes social media, understands fashion trends, and can translate a brand vibe into content that drives engagement and sales.

What You’ll Do:

Create and manage our marketing content calendar

Develop and execute 3–4 Instagram & TikTok posts per week , including:

New product drops

Trend-driven content

Behind-the-scenes moments at our office

Creative storytelling that captures the Malibu Sugar vibe

Concept and produce engaging, on-brand content (photo/video)

Manage and schedule all posts across platforms

Create and schedule email marketing campaigns

Bring fresh, innovative ideas to grow our audience and increase engagement

Identify new strategies to expand brand awareness and drive both DTC & B2B sales

Who You Are:

Deep understanding of Instagram & TikTok trends

Strong eye for aesthetic, branding, and storytelling

Experience in fashion, lifestyle, or youth-focused brands preferred

Self-starter who can take ownership and execute

Organized and able to manage a content calendar independently

Excited to collaborate, but also comfortable running with ideas

The Vibe:
We’re looking for someone who gets Malibu Sugar —

effortless, fun, California-cool, and always on trend.

This role will start with collaboration and guidance, but we are ultimately looking for someone who can take this off our plate and own it , while continuing to bring new ideas and strategies to the table.

Details:

Location: [Insert Remote / Los Angeles / Hybrid]

Part-time or Full-time (flexible based on experience)

If you’re passionate about fashion, content creation, and building a brand people love — we’d love to hear from you

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