Marketing Director

YAI Human Resources Specialist - Onboarder | Human Resources – Clinical, HQ and NYC Onboarding
Under the direction of the Senior Director of Communications, the Marketing Director leads marketing strategy, brand management and digital marketing efforts across the YAI Network. Serves as the key brand ambassador, strengthening YAI’s brand through digital campaigns, email marketing, advertising, and oversight of website using expert knowledge of modern marketing tactics tailored to target different YAI audiences. Maintains overall responsibility for marketing-related projects and initiatives, developing comprehensive project plans, directing staff and resources and ensuring adherence to budgets and timelines. Directly oversees communications and marketing staff, ensuring optimal use of resources and effective staffing and workforce management.

Key/Essential Functions & Responsibilities

Develops and executes YAI’s comprehensive multi-channel marketing strategy, focusing on digital platforms, print collateral and advertising to promote awareness of and engagement with YAI in collaboration with Senior Leadership Team, Advancement and other departments

Leads brand strategy development, ensuring consistent execution across all marketing materials and platforms

Oversees the production of all marketing materials, ensuring brand alignment, design quality and content accuracy

Sets and monitors progress to ensure achievement of marketing goals related to social media engagement (paid and organic), email campaigns, website traffic and advertising performance

Manages digital campaigns including paid social media, Google Ads, SEO and email marketing

Regularly monitors, measures and analyzes the effectiveness of all marketing initiatives using tools such as Google Analytics, adjusting strategies to increase impact based on data insights

Supervises and mentors staff including Senior Digital Marketing Manager, providing clear direction, feedback and professional development opportunities, ensuring appropriate management of concerns and performance and timely completion of related status, timekeeping and other requests or approvals

Coordinates with other departments, including Advancement, YAI Knowledge, Human Resources and others, and with YAI affiliates to support their marketing needs and help them achieve department-specific goals

Ensures all copywriting and content development reflects brand standards and attention to detail to support consistency in messaging, materials and collateral organization-wide

Develops and maintains organized processes for marketing production, approvals, timelines and project management

Prepares regular reports and presentations on marketing metrics for senior leadership, providing data-driven insights and making recommendations for adaptations or new and improved strategies

Conducts market analysis to identify challenges and opportunities for growth

Plans and manages marketing budgets, forecasts and timelines in collaboration with Senior Director of Communications and CMCO

Leads go-to-market strategies for brand campaigns

Evaluates and manages vendor relationships and marketing platforms

Attends events and visits programs across areas of service in support of organization-wide or other targeted marketing campaigns and initiatives

Performs all other duties, as assigned

Minimum Qualification Requirements

Ten (10) years of related marketing experience including development, monitoring, evaluation and data‑driven adjustments of multi‑channel/cross‑functional strategies and digital marketing campaigns involving email, social media, SEO/SEM and Google Analytics; includes or is supplemented by at least five (5) years of managing and developing staff

Strong educational background; Bachelor’s degree

Satisfactory equivalent combination of education, experience and/or training

Demonstrated expertise in brand strategy and execution, including overseeing creative design and content production

Strong experience monitoring, measuring and analyzing marketing initiatives and adjusting strategies based on data

Sharp eye for design and visual best practices and attention to detail, as well as hands‑on experience using marketing analytics to drive results

Strong planning, organizational, problem‑solving and decision‑making skills, including the ability to effectively manage multiple priorities to meet deadlines and to make thoughtful and strategic decisions in line with the overall vision and mission of YAI

Excellent written and oral communication skills, including strong copywriting and content development skill

Ability and willingness to leverage AI to support digital marketing strategies and content development

Proficiency with computers, electronic systems, Internet and web interfaces, including Microsoft Office Suite and ability to quickly learn and use related systems (Workday, Salesforce, etc.) and common office equipment to complete essential tasks

Ability to work a flexible schedule including occasional evening and/or weekend hours for program visits and/or events

Ability to report on‑site to our Manhattan office at least three (3) days per week in accordance with the Agency’s Return to Office Policy and to travel to program sites and YAI events across the New York City metropolitan area and to other areas serviced by YAI or its affiliates, as needed/requested

Ability to meet essential physical demands of position including using hands to finger, handle or feel objects, tools or controls; sitting for extended periods and standing, lifting and/or carrying files or documents weighing up to 10 pounds, as needed

Preferred Qualification Requirements

Prior experience in a marketing agency or creative firm

Familiarity with accessibility standards in digital marketing and design

Proficiency with marketing automation tools, such as Salesforce or similar platform

Experience with graphic design and/or video production

Schedule: Monday to Friday 9am to 5pm

#J-18808-Ljbffr