Marketing Automation Specialist – Salesforce Marketing Cloud

Why Join Altec?

Job Description
Altec is looking for a hands-on Marketing Automation Specialist in Birmingham, AL who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.

What You’ll Do

Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)

Execute campaigns across Email Studio, Mobile Studio, and CloudPages

Develop lead nurturing workflows and always-on programs that reduce manual campaign work

Run A/B testing on subject lines, content, and send timing to improve performance

Audience & Data

Create and maintain audience segmentation using Contact Builder and data extensions

Write SQL queries to support targeting, data transformations, and campaign logic

Maintain data quality, subscriber health, and consent management

Support lead routing, campaign triggers, and customer lifecycle segmentation

Platform Ownership

Administer Salesforce Marketing Cloud including users, business units, and configuration

Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)

Support integrations with Salesforce CRM and other enterprise systems

Troubleshoot automation issues, data discrepancies, and platform errors

Optimization & Reporting

Monitor journey and campaign performance to identify improvement opportunities

Turn campaign results into clear recommendations for targeting, messaging, and timing

Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence

Continuously refine automation programs to improve performance and efficiency

Collaboration
Partner with marketing teams to translate campaign ideas into scalable automation solutions

Work with sales and data teams to align campaigns with pipeline and lifecycle goals

Document processes and create repeatable frameworks for campaign execution

Train and support marketing users on SFMC best practices

Education & Experience

Applicable Bachelor’s Degree required

4+ years of experience required

Salesforce Marketing Cloud or similar platforms

Applicable Masters counts as one year of experience, not to exceed one year in total

Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio

Working knowledge of SQL for segmentation and data management

Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)

Understanding of lifecycle marketing, lead nurturing, and campaign automation

Ability to troubleshoot technical issues and data problems quickly

Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.

Nice to Have

Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)

Experience with HTML, CSS, or AMPscript

Experience in a B2B marketing environment

Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence

What Success Looks Like

Campaigns shift from manual execution to automated journeys

Audience targeting is accurate, consistent, and scalable

Marketing teams can launch campaigns faster with fewer errors

Automation programs continuously improve through testing and optimization

SFMC runs reliably and supports business growth

Other Position Specifications

Some travel up to 25% may be required.

Specific Assignments may have additional travel requirements.

Be a team player with a positive, professional attitude.

Exercise prudent judgment in carrying out all aspects of the position.

Follow up, follow through, and double check all tasks associated with the position’s responsibilities to ensure their completion and accuracy.

Continuously develop knowledge of and follow applicable processes & procedures.

Ensure Customer satisfaction, for both external and internal customers.

Be proactive and not reactive to solution determination, data dissemination, etc.

Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes - equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.

Altec Values (in alphabetical order): Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development - Teamwork

Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:

Medical, Dental, Vision and Prescription Drug Program

Retirement 401(k) Traditional or Roth Program Options with Company Match

Vacation and Holidays

Parental Leave

Short Term and Long Term Disability Leave

Flexible Spending Accounts

Tuition Assistance Program

Employee Assistance and Mental Health/Substance Abuse Program

Life Insurance, Accidental Death and Dismemberment Insurance

Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance

Additional Wellness Programs and Rewards Available

EEO Statement

Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

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