The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.
The Associated Press is seeking a highly detail-oriented and strategic Media Planner to join AP’s B2C effort, building on AP’s reputation, reach and high-quality content to bring unique advertising opportunities direct to the market. This position will report to the Senior Media Planner.
What you will do:
Assist with creating media plans and proposals, both proactively and in response to client requests and RFPs.
Work with Senior Media Planner to provide recommendations using all relevant ad formats and placements (display, video, branded content, social media, high impact and native advertising across desktop, mobile web, in‑app and newsletter).
Receive, understand, and react to inquiries and RFPs from brands and agencies, building advertising solutions that meet or exceed their campaign goals.
Participate in brainstorms across internal and external teams and compile ideas into client-facing proposals.
Work with the sales and ad/revenue operations teams to encourage renewals and identify areas for account growth.
Develop advanced proficiency in AP’s ad stack, formats, targeting, monetization capabilities and best practices, and use this knowledge to address client inquiries and inform planning.
Support Senior Media Planner in evaluating inventory, revenue, performance and other data to create plans and pricing that achieve the planned KPI goals and balanced profit margins.
Utilize data platforms to forecast targeted inventory, and to build and utilize segments to reach advertisers’ target audiences. Share insights and learning with integrated marketing and sales teams.
Participate in calls with clients to communicate campaign components, expectations and timelines.
Who you are:
1‑2+ years in media planning/sales planning roles at a publisher or agency.
Experience creating ad packages across direct, programmatic guaranteed, preferred and private auction deals.
Experience working across ad formats including display, video, branded content, high impact and native advertising across desktop, mobile web, app and email newsletter.
Possesses the ability to offer creative solutions to grow revenue and provide the optimal client experience.
Comfort with Excel and analyzing data sets to be able to provide recommendations back to either clients directly or various internal teams (pivot tables, VLOOKUP, formulas, charts, etc.).
Experience using a DMP/CDP to organize, analyze and utilize audience segments for planning purposes and campaign targeting is preferred.
Experience utilizing Google Ad Manager and Google Analytics or Looker to run reports, forecast inventory and inform the creation of media plans.
Proficiency in Excel, Outlook and Microsoft Word is required.
Knowledge of the programmatic landscape, as well as PMP and programmatic guaranteed deals is preferred.
Excellent interpersonal skills for communication across multiple departments and levels of management, as well as with clients and external contacts.
Must be highly motivated, independent and detail-oriented.
Must be able to manage multiple projects simultaneously and within deadlines.
B.A. or B.S. degree or equivalent.
Advanced-level professional competency in written and spoken English language.
Must be authorized to work in the United States for any employer.
Location:
This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday.
A mission-driven, inclusive environment focused on both individual and collective success.
Opportunities for professional development to help you reach your career goals.
Access to tools, mentorship, and resources tailored to elevate your proficiency and contributions.
The anticipated salary range for this position is $68,000‑$75,000, contingent on experience and other job-related factors. Employees are eligible to participate in a 401(k) plan and an employer-sponsored health insurance plan, as outlined in the official plan documents. Additionally, they are eligible for paid time off and holidays per AP policy.
Benefits:
Competitive medical, dental and vision coverage
Paid vacation and sick days
Paid parental leave for any new parent
Mental health resources
Application deadline is 11:59pm EST on Friday May 1, 2026
AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.
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In Summary: The Associated Press is seeking a highly detail-oriented and strategic Media Planner to join AP’s B2C effort . The position will report to the Senior Media . Plan for this position is $68,000‑$75,000, contingent on experience and job-related factors .
En Español:
Associated Press es una organización de noticias global independiente dedicada a la información factual. Fundada en 1846, AP sigue siendo la fuente más confiable de noticias rápidas, precisas e imparciales en todos los formatos y el proveedor esencial de tecnología y servicios vitales para el negocio de las noticias. Más de la mitad de la población mundial ve periodismo AP cada día. Este puesto reportará al Planificador Senior de Medios. Lo que hará: Ayudará a crear planes y propuestas mediáticas, tanto proactivamente como en respuesta a las solicitudes y RFPs del cliente. Trabajar con el Planifikador Senior Media para proporcionar recomendaciones utilizando todos los formatos y colocaciones publicitarias relevantes (display, video, contenido de marca, redes sociales, alta influencia y publicidad nativa a través del escritorio, la web móvil, en-app y boletín informativo). Recibir, entender y reaccionar a consultas e informes publicitarios de marcas y agencias, construir soluciones de publicidad que cumplan o excedan sus objetivos de campaña. Participar en brainstorms entre equipos internos y externos y compilar ideas en propuestas orientadas al cliente. Compartir conocimientos y aprendizaje con equipos integrados de marketing y ventas. Participar en llamadas con clientes para comunicar componentes, expectativas y cronogramas de la campaña. Quien eres: 1-2+ años en roles de planificación mediática / planificación de ventas en un editor o agencia. Experiencia en crear paquetes publicitarios a través de ofertas de subastas directas, programáticas garantizadas, preferidas y privadas. experiencia trabajando en diferentes formatos de anuncios incluidos visualización, vídeo, contenido de marca, alta influencia y publicidad nativa a través del escritorio, web móvil, aplicación y boletín de correo electrónico. Posee la capacidad de ofrecer soluciones creativas para aumentar los ingresos y proporcionar una experiencia óptima al cliente. Los empleados de AP están en el lugar tres días a la semana, martes, miércoles y jueves. Un entorno inclusivo dirigido por una misión centrado en el éxito individual y colectivo. Oportunidades de desarrollo profesional para ayudarle a alcanzar sus objetivos profesionales. Acceso a herramientas, mentores y recursos adaptados para elevar su competencia y contribuciones. El rango salarial previsto para este puesto es de $68,000-$75,000, dependiendo de la experiencia y otros factores relacionados con el trabajo. Apoyamos todos los aspectos de la diversidad y ofrecemos igualdad de oportunidades laborales a todos los empleados y solicitantes sin tener en cuenta su raza, color, religión, sexo, estado civil, origen nacional, edad, orientación sexual, identidad de género, discapacidad, estatus como veterano u otra característica protegida por ley. #J-18808-Ljbffr