Regional Media Strategist

Canvas Worldwide dares to be the challenger the ad industry needs. Do you “Challenge the Comfortable?” Then you’ll fit right in here at Canvas.
Recognized as one of Ad Age’s “Best Places to Work” for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role Assist and support the creation, execution and stewardship of strategic multimedia market plans. Lead individual projects and assignments, responsible for the completion of recurring deliverables, and available to support other Strategy team leaders on daily business needs.
Responsibilities Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels
Effectively work across departments within the agency and with external agency partners
Utilize media research and planning tools to support recommendations and analyses
Manage, update and reconcile Regional media budget and maintain market flowcharts
Issue and manage Linear TV and Radio buy specs and Digital media authorizations to local investment teams for local market media
Responsible for maintenance of plans in Media Ocean and other media software/tools
Manage and resolve vendor invoice discrepancies to ensure accurate client billing
Represent Canvas Worldwide professionally with clients and within the industry
Provide oversight and guidance to the Associate and contribute to their development and growth
Be proactive: Show an interest in constantly learning and growing
Qualifications Excellent written and verbal communication skills
Strong presentation skills and the ability to communicate to internal managers and clients
Proficient with media research tools including MediaOcean, Prisma and Scarborough
Strong computer skills (MS Office Suite) with advanced Excel / PowerPoint experience required
Attention to detail and the ability to prioritize workload
Strong organizational and analytical skills
Ability to manage various projects and deadlines simultaneously
Minimum Qualifications Bachelor’s degree required
1-2 years Media Strategy / Planning experience; Automotive category experience a plus
Understanding of and experience with key media planning / research tools: MediaOcean, Prisma and Scarborough
$70,400 - $70,400 a year
Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring

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