Marketing Manager (Mortgage)

We are seeking a Marketing Manager to join our fast-growing enterprise with career development opportunities.This role is responsible for developing and executing marketing strategies to promote The Company’s products. This is a high-impact, hands-on role for a marketing leader who thrives in a fast-paced environment, a strategic thinker who is also a doer. This role oversees campaigns across multiple channels, drives lead generation, builds brand awareness, and collaborates closely with sales, operations, and product teams to support business growth.

Key Responsibilities:

Oversee digital ad campaigns in partnership ensuring alignment with business goals and ROI targets

Manage the corporate website via WordPress ensuring new content is added and/or updated on a regular basis

Lead SEO strategy and stay ahead of emerging trends to boost visibility and performance while managing and tracking organic lead generation

Administer our third-party reputation platform, review management, and social media tools

Campaign Performance & Optimization: Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs

Create & Execute Marketing Strategies: Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth

Collaborate Across Teams: Work closely with Sales and other senior leaders to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs

Demand Generation: Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools

Market Intelligence: Turn raw insights into marketing strategies. Conduct competitive analysis and gather insights from sales and clients to refine positioning and identify opportunities

Develop and maintain websites, newsletters, blogs, emails, social media campaigns

Identify and propose internal/external ideas and initiatives to help promote general awareness of company brand

Facilitate A/B Tests across all digital channels and websites

Report on campaign performance and provide executive-level summaries

Analyze KPIs & make recommendations to improve performance

Brand monitoring and competitive intelligence

Research and test new types of media

Investigate new self-service digital advertising platforms and become an authority on their capabilities

Creating and executing strategies for digital marketing to achieve business goals, including paid media, lifecycle marketing, organic search, marketing operations, and data & analytics

Optimizing media budgets, ensuring efficient allocation of resources across different channels and campaigns for optimal return on investment

Provide regular, insightful reporting on digital ad campaigns, website analytics, and reputation management activities to track ROI and inform strategy

Track and plan budgets for digital initiatives, ensuring efficient allocation of marketing spend to meet business objectives

Monitor and analyze key performance indicators (KPIs) to measure the success of marketing campaigns

Manage and support all creative endeavors on the advertising side, including content creation, graphic design, campaign development, brochures, and presentations

Segment leads and clients based on behavior, loan type, and stage in the funnel

Own the CRM platform and ensure campaign effectiveness

Qualifications:

Minimum of 5 years of experience in mortgage or financial services marketing, with at least 2 years in a team lead or greater role

Deep understanding of mortgage products, consumer marketing, and mortgage industry regulations

Proven experience in lead generation, digital marketing, and campaign management

Strong analytical, creative, and problem-solving skills

Proficiency with marketing automation tools, CRM platforms, social media, and analytics software

Excellent written and verbal communication skills

Ability to work in a fast-paced, high-volume environment while managing multiple priorities

Preferred Qualifications:

Experience marketing mortgage products, creating and supporting customer life cycle journeys

Knowledge of branding, content marketing, and mortgage-specific digital marketing strategies

Experience managing budgets and reporting on marketing ROI in a regulated environment

Supervisory Responsibilities:

Manage and mentor a marketing team, providing guidance, feedback, and performance evaluations

Assign responsibilities, monitor progress, and ensure timely execution of marketing initiatives

Recruit, onboard, and develop marketing talent to support team growth and effectiveness

Foster a collaborative, creative, and results-driven team environment

What We Offer:

Competitive salary and benefits (medical/dental/vision/401k/PTO/paid holidays)

A collaborative work environment with a focus on innovation and cutting-edge technologies

Opportunities for growth and professional development

We are a high-growth start-up company that focuses on employee talent development and career advancement.Join our team of friendly and energetic builders and problem solvers

*No agencies, please.*

**At this time, we will not sponsor a new applicant for employment authorization or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN or other types of work authorization).**

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