CRM Marketing Specialist

Build, QA, schedule, and deploy multi-channel promotional and broadcast campaigns across Email and SMS

Build, manage, and refine dynamic, behavioral, and demographic audience segments

Execute A/B and multivariate tests on subject lines, send times, copy, creative modules, promotional offers, and CTAs

Develop and maintain routine competitor reviews and benchmarking

Monitor sender reputation, bounce rates, unsubscribe rates, and compliance with CAN-SPAM, TCPA, and CTIA guidelines

Track and analyze CRM metrics and maintain campaign performance tracking

Share actionable performance takeaways with broader marketing stakeholders

Partner with copywriters, designers, and merchandising teams to coordinate creative assets and promotional calendars

Ensure on-brand campaign execution

Requirements

2–5 years of hands-on experience in CRM, email marketing, SMS marketing, and audience segmentation

Prior experience in fashion retail, eCommerce, or DTC space strongly desired

Hands-on proficiency with marketing automation, ESP, and SMS platforms such as Attentive, Salesforce Marketing Cloud, Klaviyo, or Braze

Strong understanding of customer data logic, list management, and cohort building

Working knowledge of HTML/CSS for email template adjustments and dynamic content blocks

Comfort working with Google Analytics, Excel/Google Sheets, and platform dashboards

High attention to detail

Proactive problem-solving ability

Strong organizational skills to manage high-volume campaign calendars

Core Competencies
Demonstrates expertise in CRM, Email Marketing, and SMS Marketing, with a strong focus on audience segmentation and campaign performance analysis. Proficient in utilizing marketing automation tools and platforms to execute multi-channel promotional campaigns effectively.

Highest-signal resume keywords

CRM Marketing

Email Marketing

SMS Marketing

Audience Segmentation

Marketing Automation

Hard Skills

A/B Testing

HTML

CSS

Campaign Performance Tracking

Customer Data Logic

List Management

Cohort Building

Google Analytics

Excel

Platform Dashboards

Soft Skills

Attention to Detail

Proactive Problem-Solving

Organizational Skills

Industry Keywords

Fashion Retail

ECommerce

DTC

CAN-SPAM

TCPA

CTIA

Tools & Technologies

Attentive

Salesforce Marketing Cloud

Klaviyo

Braze

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