Senior Manager Performance Marketing (Subscription Apps)

We are looking for a Senior User Acquisition Manager to own and scale growth for one or more of our core products. This role goes beyond campaign execution - you will be responsible for defining UA strategy, driving profitable growth, and shaping the product experience through close collaboration with Product, Data, and Engineering teams.

You will lead web and web-to-app acquisition across key channels, ensuring we not only scale efficiently but also improve the quality of users through better funnels, onboarding, and monetization strategies. This role requires someone who can connect performance marketing with product thinking - identifying opportunities, advocating for changes, and driving cross‑functional initiatives that unlock new growth.

If you have experience in subscription‑based products and thrive at the intersection of marketing, data, and product, this role is for you.

Expectations | Duties

Own UA performance end-to-end for assigned products, including strategy, execution, and scaling across web and web-to-app funnels

Drive profitable growth, optimizing toward long‑term metrics (LTV, D30/D120 ROAS), not just short‑term CPA

Partner closely with Product Growth & Creative to identify and prioritize growth opportunities across onboarding, creatives, pricing, and user experience

Design and execute testing strategies across channels, creatives, funnels, and pricing models

Scale and optimize key channels (Meta, Google, and emerging platforms), while continuously exploring and launching new acquisition channels

Lead creative strategy in collaboration with in‑house teams, ensuring high testing velocity and strong performance insights

Improve tracking, attribution, and data quality, working with Data and Engineering on initiatives such as CAPI, event mapping, and signal optimization

Own and deliver cross‑functional projects, such as new market launches, funnel iterations, or new channel onboarding

Continuously identify inefficiencies and opportunities, and turn them into clear, actionable growth initiatives

Qualifications

5+ years in user acquisition / growth, managing substantial budgets in subscription‑based apps, consumer products, or high‑scale e‑commerce

Proven experience owning performance for a product or business line, not just executing campaigns

Strong understanding of web and web-to-app funnels, including conversion optimization, paywalls, and subscription models

Experience working cross‑functionally with Product and Engineering, influencing roadmap decisions with data and insights

Deep expertise across Meta, Google (Search, Display, YouTube), and at least one additional paid channel (TikTok, Pinterest, Snap, etc.)

Strong analytical mindset with hands‑on experience in tools such as Amplitude, Looker, or similar BI platforms

Ability to translate data into strategy, identifying root causes and growth levers beyond surface‑level metrics

Experience with tracking and attribution systems (CAPI, event pipelines, discrepancies, signal quality)

Strong ownership mentality, with a proactive approach to identifying and solving problems

Comfortable operating in a fast‑paced, experimentation‑driven environment

What We’re Really Looking For

Someone who doesn’t just ask "how do we scale campaigns?" but asks "what needs to change in the product to unlock the next level of growth?"

Someone who can connect UA performance with product decisions, and confidently push for new directions

A growth owner, not just a channel manager

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