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Global Marketing Communications Manager

Garlock Family of Companies · Palmyra, NY, USA ·

Pay:
$110,000-$178,000/yr
Job type:
Full Time

Location: Global / Hybrid (flexible)

Function: Marketing

Reporting to: VP, Sales & Marketing

Position Overview
We are seeking a strategic and execution-focused Global Marketing Communications Manager to lead the development and orchestration of Garlock’s global marketing communications.

This role is responsible for defining what we say, why it matters, and how it connects to customer needs globally—ensuring consistent, differentiated messaging while enabling regional teams to execute effectively in their markets. The ideal candidate combines strong strategic thinking with hands‑on campaign leadership and a passion for building scalable, high‑impact content and communications frameworks.

Key Responsibilities
Global Messaging & Positioning

Define and maintain global messaging frameworks and value propositions aligned to target markets and growth opportunities

Translate customer needs, market insights, and VOC into clear, differentiated messaging

Ensure consistency in messaging, tone, and positioning across all regions and channels

Campaign Strategy & Execution

Develop and lead globally aligned marketing campaigns tied to strategic growth priorities

Define campaign objectives, target audiences, and success metrics

Partner with regional teams to enable local execution and activation of global campaigns

Ensure alignment between campaign strategy and sales priorities

Content Strategy & Governance

Define the global content strategy, including what content is created centrally vs. regionally

Develop scalable, modular content frameworks (campaign assets, case studies, sales tools, etc.)

Establish governance to eliminate duplication and improve content efficiency across regions

Ensure all content aligns with global messaging and brand standards

Marketing Automation & Campaign Enablement

Partner with the Global Digital Experience Manager to execute campaigns through marketing automation platforms

Define requirements for campaign workflows, lead nurturing, and audience segmentation

Ensure alignment between content, campaigns, and digital execution

Support development of lead generation and nurturing strategies tied to campaign objectives

Performance & KPI Management

Define KPIs to measure campaign effectiveness, engagement, and contribution to pipeline

Track and evaluate campaign performance in partnership with digital and analytics teams

Use insights to continuously improve messaging, content, and campaign strategy
Cross-Regional Collaboration

Act as the central point of coordination for global marketing communications

Enable regions with tools, templates, and guidance for consistent execution

Facilitate collaboration and sharing of best practices across regions

Ensure clear ownership and accountability across global and regional teams

Stakeholder Alignment

Partner closely with sales, product management, and leadership to ensure alignment on priorities and messaging

Support product launches, key growth initiatives, and strategic opportunities with tailored messaging and campaigns

Serve as a strategic advisor on communication strategies to senior leadership

Qualifications

Master’s degree in Marketing, Business, Communications, or related field, or equivalent combination of advanced education and progressively responsible experience

8+ years of experience in marketing communications, campaign management, or content strategy

Proven experience developing and executing integrated marketing campaigns in a B2B environment

Strong experience in messaging development, content strategy, and campaign orchestration

Familiarity with marketing automation and digital campaign execution

Experience working in a global or multi-region organization

Strong collaboration and stakeholder management skills

Analytical mindset with the ability to connect marketing activities to business outcomes

Excellent communication skills with the ability to translate complex concepts into clear messaging

Preferred Experience

Experience in industrial, manufacturing, or technical B2B markets

Experience building or scaling global marketing frameworks and processes

Exposure to product marketing, VOC programs, or market segmentation work

Enpro carefully considers a wide range of compensation factors including the background, education, training, and experience required, as well as geographic considerations such as cost of labor, and applicable local and state laws. These considerations can cause offered compensation to vary. The hiring range for this position is typically $110,000-178,000 annually. The actual offer will be based on the individual candidate. Bonus, gainshare, and/or equity may be eligible for this position. Enpro offers a range of benefits including, but not limited to medical, dental, vision, life, 401(k) matching, and other supplemental insurance options.

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