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YouTube Strategy & Creator Lead

Racing America Inc. · Multiple locations ·

Pay:
180.000
Job type:
Full Time

NASCAR is seeking an experienced Senior Director, Head of YouTube to shape NASCAR's digital fan experience and lead the organization's YouTube content strategy and creative vision from Charlotte, NC. This role oversees the YouTube ecosystem, building a premier destination with original programming, creator partnerships, and platform-first storytelling to grow audience and engagement year-round.

You will define the channel's identity, recruit on-camera talent, develop scalable franchises, and

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