Lifecycle Marketing Director, Fan Engagement & Growth

Arizona State University is seeking an Assistant Director of Lifecycle Marketing to design and optimize digital communications that connect Sun Devil Athletics fans with the brand across emails, SMS, push notifications, and other channels. You will drive personalized, data-driven programs to sell tickets, boost fan engagement, and foster loyalty.
The role emphasizes audience segmentation, CRM/CDP usage, automation, and collaboration with Marketing, Ticketing, Development, Digital and Creative

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