Director, Value Communications

Role

Director, Market Access Marketing at Genetix Biotherapeutics, leading the development and execution of access strategies for gene therapy products.
Responsibilities

formulating payer, reimbursement, and coverage strategies; developing value propositions and payer messaging; providing strategic recommendations to leadership; collaborating with cross-functional teams (Medical, Marketing, Field Payer); overseeing promotional materials compliance; and supporting field training initiatives.
Requirements

8+ years in payer/access marketing, market access strategy, or related roles within pharma/biotech; Bachelor's degree in Business, Marketing, or Communications (advanced degree preferred); experience in commercialization of specialty therapies, especially in rare diseases or cell/gene therapies; familiarity with MLR/PRC, Veeva, and managing budgets and vendors.
High-Value

expertise in US healthcare reimbursement landscape, specializing in gene therapy, rare diseases, and specialty distribution channels.
Skills & Competencies

strategic thinking, strong communication, cross-functional collaboration, project management, and vendor oversight.
Work setup

hybrid in Somerville, MA (3 days/week), with up to 40% travel.

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