Senior Specialist, Social Media

Develop and execute organic social media strategies aligned with brand, campaign, and business priorities
Manage social content calendars across multiple channels and audiences
Translate campaigns, thought leadership initiatives, podcasts, and business objectives into platform-specific social content
Create short-form videos, graphics, photography, social copy, audiograms, and multimedia assets
Assist with on-site video production, including content capture, interviews, event coverage, production logistics, and talent coordination
Edit video content for social media, podcasts, executive communications, recruiting, and marketing campaigns
Repurpose podcasts, webinars, interviews, and long-form content into short-form social assets
Support promotion and growth of AMN Healthcare podcasts through social campaigns, video clips, audiograms, and integrated marketing efforts
Monitor and engage with audiences across platforms
Support reputation management by identifying and escalating sensitive or high-risk interactions
Track, analyze, and report social media and content performance metrics
Identify trends and optimization opportunities and provide actionable recommendations
Partner with marketing, brand, recruitment marketing, communications, creative teams, agencies, production partners, and vendors
Serve as a subject matter expert on social media trends, video best practices, podcast promotion, and platform innovations
Requirements Bachelor’s Degree plus 3+ years of work experience OR High School Diploma/GED plus 6–9 years of marketing work experience
Experience developing and implementing multi-channel digital marketing campaigns preferred
Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, and Later
Strong experience creating content for LinkedIn, Instagram, TikTok, YouTube, and emerging social platforms
Experience supporting video production, including content capture, interview setups, event filming, and production coordination
Proficiency with Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, or similar platforms
Deep understanding of short-form video trends, social-first storytelling, and content repurposing strategies
Experience promoting podcasts, webinars, or thought leadership content across digital channels
Experience with community management and online reputation engagement
Strong project management and organizational skills
Data-driven mindset with ability to translate insights into actionable improvements
Strong visual and content creation skills; Canva required and Adobe Creative Suite a plus
Ability to operate standard office equipment and keyboards
Core Competencies Demonstrates expertise in developing and executing organic social media strategies, creating engaging multimedia content, and managing community interactions across various platforms. Proficient in video production and analytics, with a strong focus on data-driven insights to optimize social media performance.
Highest-signal resume keywords Social Media Management
Content Creation
Video Production
Data Analysis
Project Management
Hard Skills Content Creation
Video Editing
Social Media Strategy
Community Management
Content Repurposing
Digital Marketing Campaigns
Analytics
Short-Form Video Trends
Visual Storytelling
Organizational Skills
Soft Skills Strong Communication
Collaboration
Creativity
Problem-Solving
Attention to Detail
Industry Keywords Social Media Trends
Podcast Promotion
Content Performance Metrics
Brand Engagement
Digital Channels
Tools & Technologies Adobe Premiere Pro
Canva
Sprout Social
Hootsuite
Later
Final Cut Pro
CapCut

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