Digital Media Coordinator

Reports To: Senior Director of Marketing
Department: Marketing
Status: Full-Time
Position Summary

The Digital Media Coordinator is responsible for managing and growing the organization’s digital presence across social media, website platforms, video content, and digital advertising channels. This role focuses on creating engaging digital content, executing social media strategy, overseeing website updates, and supporting the organization’s overall digital marketing initiatives.
The ideal candidate is creative, digitally savvy, detail-oriented, and passionate about storytelling through sports and entertainment content. This team member should also have a willingness to grow and learn and be motivated to take the next great step in their personal career, while continuing to help our organization grow upon our recent success. All employees are expected to exemplify the Worcester Railers Five Characteristics - Positive Attitude, Work Ethic, Coachability, Leadership, and a Passion for your Craft.
Essential Duties & Responsibilities

Social Media Management

Manage day-to-day operations of all team social media platforms
Develop and execute social media content calendars and posting strategies
Create engaging written, graphic, and video content tailored to each platform
Monitor trends, fan engagement, and platform analytics to optimize performance
Assist with live event coverage including games, practices, community events, and special appearances
Maintain consistent brand voice and messaging across all digital channels
Website Management

Maintain and update team website content including news stories, promotions, schedules, ticket information, and sponsor integration
Ensure website information remains current, accurate, and visually engaging
Coordinate landing pages and digital campaign support as needed
Monitor website analytics and user engagement metrics
Video Production

Capture, edit, and produce video content for social media, website, marketing campaigns, and in-game entertainment
Assist in planning and executing video shoots featuring players, staff, sponsors, and community initiatives
Create short-form and long-form digital content designed to drive fan engagement
Maintain video archives and digital media assets
Digital Advertising

Assist in the execution and oversight of digital advertising campaigns across social media, search, display, and streaming platforms
Coordinate digital ad creative, targeting, and scheduling
Monitor campaign analytics and performance metrics
Provide reporting and recommendations to improve digital campaign effectiveness
Creative Services Support

Assist with graphic design and creative content development as needed
Support organization-wide marketing initiatives through digital asset creation
Ensure digital creative aligns with established branding standards
Additional Responsibilities

Assist with game day digital content and live coverage
Support organizational marketing campaigns and promotional initiatives
Stay current on emerging digital trends, platform updates, and best practices
Other duties as assigned
Qualifications

Bachelor’s degree in Digital Media, Marketing, Communications, Graphic Design, Video Production, or related field preferred
1–3 years of experience in digital media, social media, sports, or entertainment preferred
Strong understanding of major social media platforms and digital trends
Experience with Adobe Creative Suite, video editing software, and content creation tools
Familiarity with website CMS platforms and digital advertising platforms preferred
Strong communication, creativity, and time management skills
Ability to work nights, weekends, and holidays as required by the event schedule
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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