Seminole Classic Casino Hollywood · 1 year ago
SOCIAL MEDIA/ADVERTISING SPECIALIST
Hollywood, FL
Full-time
Onsite
3+ years exp
Seminole Classic Casino Hollywood
is a pioneering establishment in Indian gaming, known for its extensive gaming options and commitment to guest service. They are seeking a
Social Media/Advertising Specialist
to assist in planning and implementing marketing initiatives, coordinate advertising materials, and maintain communication with various vendors and departments.
Gaming
Responsibilities
Responsible for all aspects of property signage: planning, development and execution/installation, as well as maintaining budgetary accountability for signage
Coordinates creation, delivery and distribution for all direct mail and invitations, including special event invitations, tournament invitations and invitations for similar casino sponsored events
Coordinates production schedule for property’s casino direct mail and email blasts
Works with creative agency to produce marketing and promotional materials and collateral such as, but not limited to, signage, mailers, digital screens, and email blasts
Assists in development and management of the media marketing run list, tracking sheets, and creative project lists
Assist media buying agency in the development of marketing related campaigns, including coordination of creative and trafficking of deliverables
Support and serve all departments to ensure timely development and delivery of creatives for interdepartmental requests
Schedule, manage and publish content while maintaining a consistent presence across all property digital channels: desktop sites, mobile sites, onsite digital LCD displays and signage
Responsible for creating and implementing all copy, art, lists, cost estimates, invoices and other materials through every stage of conceptualization and production
Proofread and review written text for errors and inconsistencies prior to final approval and publication
Coordinate radio production, as well as implementation and execution of photo shoots for digital and printed materials
Coordinate out of home advertising production and installation with contracted outdoor vendors
Draft press releases for media distribution alongside Public Relations agency to support monthly promotions, jackpots, and property entertainment
Obtain bids and initiate purchases in accordance with company policy
Work with Purchasing, Receiving and Warehouse on inventory and deliveries
Prepares purchase orders and requisitions for all goods and services purchased by the Advertising Department
Examines for accuracy and prepares for payment all vendor invoices received by the department
Maintain organization of all files and completed production jobs
Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures
Support Advertising Manager and other key marketing efforts and duties as assigned
Qualification
Digital marketing Brand marketing Adobe Suite Microsoft Office Bilingual (English/Spanish) Customer service skills Multi-project management Attention to detail Effective communication
Required
At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns
Bachelor's degree in hospitality, marketing, business administration, or the equivalent combination of education and experience
Proficient knowledge of Microsoft Office, such as Excel and Word is required
Ability to effectively communicate in written/verbal formats
Ability to adapt to the style and tonality of the current "voice" of consumer facing media
Ability to work well under deadlines and exercise a great deal of initiative, forward strategic thinking and independent judgement
Technologically savvy with solid understanding of the web, online market, and direct marketing
Must consistently maintain a professional appearance and demeanor
Excellent attention to detail, customer service skills, and multi-project management skills
Ability to comfortably speak to the general public and/or group of individuals
Work varied shifts, including nights, weekends and holidays
Ability to read and understand all Seminole Tribe of Florida policies and procedures
Must be able to complete standard Seminole Tribe of Florida forms and reports
Must apply for, obtain and remain eligible for the appropriate Seminole Tribal Gaming License
Preferred
Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred
Bilingual preferred – English/Spanish
Company
Seminole Classic Casino Hollywood
Casino with slot machines, table games, and dining.
Digital marketing Brand marketing Adobe Suite Microsoft Office Bilingual (English/Spanish)
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