Growth Marketing Manager, Customer Acquisition

About TrendLife™ TrendLife™ is Trend Micro’s consumer division, dedicated to protecting everyday people in an increasingly complex digital world. Our portfolio spans scam prevention, identity protection, online privacy, and family safety — solutions designed for real people navigating real threats.

About The Job
You own end-to‑end new customer acquisition for TrendLife’s largest consumer market — the United States. TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net‑new customer prospecting, and North America is where this transformation has the highest stakes. You’ll be the single point of accountability for the US acquisition P&L, managing a significant share of the global media budget with a clear mandate to scale as measurement confidence improves. This is an AI‑native role. You won’t wait for someone to build you a dashboard — you’ll build it yourself using Claude Code, Python, or whatever gets you the answer fastest. You’ll use AI to analyze campaign performance daily, generate creative briefs, draft agency feedback, model budget scenarios, and automate the repetitive work that slows most acquisition teams down. We’re building a team where AI fluency isn’t a nice‑to‑have — it’s how you operate.

P&L and Paid Media

Own the NABU acquisition P&L: budget management, forecasting, and performance reporting against revenue and bookings targets

Manage the agency relationship for North America across paid search (Google Ads, Microsoft Advertising), paid social (Meta, YouTube, TikTok, Reddit), display, and programmatic

Drive the shift from brand defense and retargeting toward true prospecting campaigns that reach consumers not yet in the TrendLife ecosystem

Enforce distinct KPIs and reporting for brand defense vs. prospecting — hold the agency accountable for separating these clearly

Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports

Attribution and Measurement — AI‑Led

Use AI (Claude Code, Python, or equivalent) to build and maintain your own performance dashboards, pulling data from GA4, ad platforms, and internal systems — don’t wait for someone else to build them for you

Run your own incrementality analyses and budget scenario models using AI‑assisted analytics

Work with the agency to implement cross‑domain tracking, brand vs. prospecting ROI separation, and media mix modeling — but always have your own independent view of the numbers

Automate weekly and monthly reporting: AI‑generated performance narratives, anomaly detection, and budget reallocation recommendations

Cross‑Functional Coordination

Serve as the primary liaison between acquisition and TrendLife’s North America marketing, social media, PR, and brand teams — ensuring paid acquisition aligns with product launches, seasonal campaigns, and the TrendLife rebrand rollout

Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate

Work with the Europe and Asia leads on shared experimentation — adopt and localize winning tests, contribute US learnings back

Collaborate with web and product teams on landing page strategy, checkout flow optimization, and CRO execution

SEO, GEO and Organic

Direct the agency on SEO strategy for US‑facing content across trendmicro.com and antivirus.com, with focus on non‑brand terms and educational content

Use AI tools to monitor TrendLife’s visibility in AI‑powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities

Support demand generation for new product launches, particularly the upcoming AI secure companion platform

AI‑Native Working

Use Claude Code or similar AI tools as your daily operating system: data analysis, report generation, competitive research, creative brief drafting, and workflow automation

Continuously evaluate new AI‑driven acquisition tools, platforms, and methodologies — bring outside‑in perspective to the team

Contribute to building TrendLife’s AI‑native marketing culture: share techniques, introduce tools, and help raise the AI fluency of the broader team

You Bring

6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business

Deep hands‑on experience with Google Ads, Meta Ads, YouTube, and programmatic; comfort managing significant budgets and holding agencies to performance targets

Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation — and you’re eager to go deeper (Claude Code, Python scripting, API integrations)

Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value — not just last‑click CPA

Experience building or significantly improving attribution and measurement infrastructure

Working knowledge of SEO, GEO, and content strategy — enough to direct an agency and evaluate priorities

Track record of cross‑functional coordination across marketing, product, PR, and agency partners

A learning mentality — you’re energized by figuring out new tools and approaches, not threatened by them

Familiarity with cybersecurity, consumer tech, or subscription SaaS is a strong plus

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