Senior Campaign Manager

Develop and execute integrated marketing campaigns across digital and traditional channels
Manage the full campaign lifecycle from planning and audience segmentation through launch, performance tracking, and optimization
Collaborate with Product Marketing, Creative, Sales, and Digital teams
Oversee paid media strategy across Google Ads, Meta, and LinkedIn
Use HubSpot and Pardot to build workflows, lead nurturing sequences, and personalized customer experiences
Conduct A/B testing, optimize landing pages, and analyze performance with Google Analytics
Monitor KPIs, build campaign dashboards, and present insights to stakeholders
Requirements

Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
Experience managing integrated, multi-channel marketing campaigns from planning through optimization, ideally in a B2B or life sciences environment
Hands-on proficiency with HubSpot and/or Pardot, including workflow and lead nurture build
Working knowledge of Google Ads, Meta, and LinkedIn
Campaign-level budget management experience
Comfort with A/B testing, landing page optimization, and Google Analytics
Strong cross-functional collaboration skills
Ability to build and present performance dashboards and translate campaign data into recommendations
Not eligible for visa sponsorship
Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns across digital and traditional channels, with a strong focus on performance tracking and optimization. Proficient in using HubSpot and Pardot for lead nurturing and campaign management in a B2B or life sciences context.
Highest-signal resume keywords

Integrated Marketing Campaign Management
HubSpot Proficiency
Google Ads Strategy
A/B Testing and Optimization
Performance Dashboard Creation
Hard Skills

Campaign Lifecycle Management
Audience Segmentation
Performance Tracking
Landing Page Optimization
Budget Management
Soft Skills

Cross-Functional Collaboration
Presentation Skills
Industry Keywords

B2B Marketing
Life Sciences Marketing
Multi-Channel Campaigns
Tools & Technologies

HubSpot
Pardot
Google Analytics
Google Ads
Meta
LinkedIn

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