Senior Media Planner (Integrated)

You Will Be Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel

Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages, while owning key components of the planning process

Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH

Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution

Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks

Proactively identifying growth opportunities, emerging trends, competitive shifts, and areas of whitespace that can inform client recommendations and future planning

Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, incremental investment scenarios, and monthly fiscal budget reconciliation

Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights

Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes

Reviewing channel recommendations and campaign approaches to ensure they ladder up to the holistic media strategy and broader client business objectives

Leading testing and learning initiatives across channels to support continuous innovation and performance improvement

Developing and contributing to RFPs in partnership with channel teams to inform media recommendations and planning

Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, planning documents, and business reviews, including presenting directly to senior client stakeholders as appropriate

Partnering with Director- and VP-level client stakeholders alongside Client Strategy leadership to support strategic planning and ongoing client partnership

Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior

Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients

Developing cross-channel performance forecasts to establish expected outcomes and help inform client investment decisions, business planning, and growth opportunities

You Must Have 3-5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment

Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms

Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives

Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey

Expertise managing multiple workstreams and planning deliverables across complex client accounts

Expertise with media spend management, pacing, reconciliation, and forecasting

Ideally with annual client budgets above $10M

Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments

Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development

Familiarity with attribution methodologies and measurement frameworks

Strong analytical and problem-solving skills with exceptional attention to detail

Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms

Excellent oral, written, presentation, and interpersonal communication skills, with experience presenting recommendations and insights directly to clients

Strong organizational, time management, and project management capabilities

Ability to manage multiple projects and priorities in a fast-paced environment

Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables

Bachelor's degree in Marketing, Communications, Business, or related field

Nice to Have Experience supporting large, complex accounts with multiple stakeholders, seasonal planning cycles, and integrated retail/ecommerce business objectives

Experience working on omni-channel retail brands with both online and offline conversion goals

Knowledge of audience targeting and strategic implications

Working knowledge of clients with distinct national vs. local media strategies

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