Social Media Manager (TikTok & Instagram)

ABOUT ROLR
ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics.

You’ll be on a nimble startup‑like team within a public company. Prediction markets are an event‑driven cultural product: markets for the moments everyone is already talking about. The world writes our content calendar. This role makes sure ROLR is in the conversation where our consumer audience is acquired: TikTok first, with Instagram cross‑posting.

Role Overview
We’re looking for a Social Media Manager to build and manage ROLR’s organic presence on TikTok and Instagram, the primary channels where our iOS audience is acquired. This is a hands‑on role with real ownership, reporting to the Head of Brand Marketing. You’ll work with Design, Product, and Engineering to create social media loops, in‑app and AI‑assisted content, and, most importantly, organic content that captures the attention of our customers. You’ll also work with community leaders to convert that audience into users and community members. You'll own strategy and hands‑on execution: ideating, scripting, producing, and publishing short‑form video around markets, sports, news, and cultural moments. You’ll build workflows and use AI tools to scale execution, while working with designers, creatives, and storytellers to keep our content authentic. You'll also coordinate the day‑to‑day relationship with our paid performance agencies so paid and organic work as one channel strategy.

Key Responsibilities

Own social strategy and the editorial calendar for TikTok and Instagram

Champion AI-native workflows to translate brand narrative and creative assets into relevant social content

Create and publish planned and real‑time short‑form content around markets, sports, news, and cultural moments

Lead ideation, scripting, and production of short‑form video

Manage the day‑to‑day relationship with our paid performance agency, including briefs, KPIs, performance reviews, and coordination between paid and organic

Monitor trends and cultural conversations and identify relevant opportunities for ROLR

Work closely with Brand Marketing to translate the wider brand narrative into platform‑native content within a regulated vocabulary

Develop processes that allow the team to react quickly while meeting compliance requirements

Test new formats and content approaches and feed learnings into paid creative

Track engagement, follower growth, share of voice, and content performance, and use the data to improve strategy

Manage creator partners and channel specialists as the function grows

You’ll need to:

Have 3–5 years of experience managing social media for a consumer brand, creator, or publisher account

Have deep, hands‑on knowledge of TikTok and Instagram

Have a strong understanding of internet culture and an instinct for where attention is moving

Have hands‑on short‑form video and content creation experience

Have created and published content under both a personal brand and an organizational voice, with an audience or engagement track record to demonstrate success

Have a portfolio demonstrating successful social content and audience engagement

Have strong writing skills and excellent knowledge of internet and social culture

Be comfortable working quickly around live events and cultural moments

Be comfortable operating within a regulated environment

Be based in New York and work out of our New York office

Preferred Experience

Sports, trading, fintech, gaming, or another relevant consumer audience

Strong knowledge of AI tools for content ideation, production, and editing

A track record of growing a social account and demonstrating measurable audience growth

The ability to identify and move quickly on social media opportunities

Understanding of how paid marketing and organic social media work together

Experience working with performance marketing or media agencies

Prediction markets, trading, or sports culture

Ability to measure the impact of organic social media on acquisition and revenue

What We Offer

Base salary range: $110,000–$150,000 per year. Offers will be positioned within the range based on experience and qualifications

Competitive health and welfare benefits

401(k) retirement plan with company match

Flexible vacation policy

Home office setup reimbursement

Access to mental health support

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