Brand Content & Social Media Manager

Benefits:

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

401(k)

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

About Capriotti's
Capriotti's Sandwich Shop is a fast-growing, family-founded sandwich brand known for slow-roasted, made-from-scratch meats and cult-favorite subs like The Bobbie. With corporate and franchise locations across Nevada, Colorado, Arizona, Pennsylvania, and beyond, we're building one of the most recognizable names in the QSR (quick-service restaurant) space — and we're looking for the right person to help tell that story.

About the Role
Capriotti's is hiring a Brand Content & Social Media Manager to own our voice and presence across every social and digital channel. You'll lead content strategy, production, and community management for a growing multi-state restaurant brand — balancing national brand consistency with the energy of individual store locations and franchise partners.

What You'll Do

Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube

Build and manage the content calendar; direct photo, video, and graphic content production

Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts

Own day-to-day community management — comments, DMs, and brand sentiment monitoring

Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns

Track social and content performance (engagement, growth, reach) and report on ROI

Manage influencer partnerships, giveaways, contests, and promotional campaigns

Support brand storytelling and PR efforts, including coordination with local media

Oversee paid social campaigns and manage the associated ad budget

Keep website and blog content current and on-brand

What You'll Bring

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality

A track record of growing engaged social audiences and measurable brand awareness

Strong copywriting and visual storytelling skills

Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar)

Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar)

Comfort working with performance data to guide content decisions

Excellent project management skills and comfort in a fast-paced, multi-location environment

Passion for food, restaurants, or hospitality culture is a plus

Benefits
The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.

Medical

Dental

Vision

401(k) matching

Employee assistance program

Employee discount

Flexible spending account

Life insurance

Paid time off

Referral program

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