Digital Marketing Assistant Manager - CGSS

Min Compensation USD $51,273.00/Yr. Max Compensation USD $70,721.00/Yr. Overview Why We Need Your Talents:
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand.We'reone of the most successful regional gaming and hospitality companies in the country and need aPerformanceMarketing Assistant Managerto help our business units unlock more growth.You'llsupport theSr.DigitalMarketing Managerregardingall paid search account management.You'lloptimizeour campaigns with our business partners and recommend test-and-learn opportunities to improve performance.We'llalso want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices.
This position requires in-depth knowledge ofsearchbest practices: building paid campaigns,A/B testing, tracking,optimizing, and reporting on performance, and content ideation.We'realso looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis.You'llalso keep up with current AI trends and apply optimizations in our paid and organic strategies.This is a highly visible role where thePerformanceMarketing Assistant Managerwillwork closely with corporate and multi-property departments,vendors,and agency partners.You'llbe based out of our Maryland or Philadelphia location but often work remotely.
Responsibilities Where You'll Make an Impact:
Paid Search
Support and effectively communicate with the Sr. DigitalMarketing Managerregardingall paid search account management.
Perform daily campaign activities forenterprise-levelpaid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
Conduct keyword research, write ad copy,establishbidding strategies to exceed KPIs and manage budget accordingly.
Assistin paid search campaign strategies and testing projects.
Assistgaming and gaming operations,floorspromotions, Live! Rewards, as needed.
Pull weekly campaign reports and analyze campaign highlightsand action items.
Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly,monthly,and quarterly basis.
Contribute to monthly marketing bestpracticespresentations and quarterly digital agency reviews.
Coordinate with digital media agencies as needed.
Mentor teamson SEM best practices, update on industry news,maintainrelevantcertifications,andidentifylearning opportunities.
SEO
Support Sr. DigitalMarketing Managerwith SEO projects.
Partner with agency and internal team to implement SEO standards during site redesigns, major and minorenhancements,and new site features.
Monitor SEO performance byutilizingSEO tools such asSemrush, Google Search Console, and Google Analytics4.
Identifynew SEO growth opportunities by analyzing existing content architecture, keyword constructs,audits,and data/traffic analysis.
Mentor teamson SEO best practices, update on industry news andidentifylearning opportunities.
AI Search
Support the Sr. Digital Marketing Manager with AI optimization projects.
Measure AI performance using AI tools.
Identifyand implement AI optimizations to improve our AI visibility, brandmentions,and SOV scores.
Mentor teams on AIO best practices

Skills to Help You Succeed:
Passion for data analysis and creative thinking
High levelof attention-to-detail
Abilityto work in a fast-paced environment,multi-task and stay organized
Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data
Excellent presentation and communication skills
Proficient inGoogle Ads Editor andExcel
Working knowledgeofMicrosoft Office Suite including PowerPoint, Word, and Outlook
Qualifications Must-Haves:
Education
A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
Google Ads Certificationisa plus
Proficient in Google Analytics4, Certification is aplus
Experience
2- 3years managing search campaigns for a business or agency
2- 4+ years total work experience in a business or agency setting
Experience independently managing paid search campaigns from soup to nuts
Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
Working knowledge of Google Ads Editor is a plus
Data (formerlyLooker)Studio knowledge is a plus
Working knowledge of Google Tag Manager,Semrush,ReviewTrackersis a plus.
Experience with Sitecore is a plus
Understanding ofSchemaa plus
Understanding of web analyticsmethodologyand strategies
Proficient withMonday.com,or otherproject managementtools
Hospitality/Gaming industry experience a plus but notrequired
Supervisory experience preferred but notrequired
Must be able to obtain andmaintaina valid gaming license asdeterminedby Maryland and/or Pennsylvania gaming authorities
Physical Requirements:
Ability to:
Occasionally stand for extended periods of time
Reach for specific objects at short distances in local working area
Sit80% of the time
Use of stairs and elevators
What We Offer Perks We Offer You
Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
Generous retirement savings options are available.
Free uniforms
Free parking
Discounted meals
Service and Attendance bonuses
Tuition reimbursement
Discounts on hotels, theme parks, travel, and more!
Life at Live!
24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
You will work in an environment where smoking is allowed.

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