Product & Solutions Marketing Manager - Integrated Marketing

Conduct market research, competitive analysis, industry monitoring, and client insight gathering
Support development and refinement of ideal customer profiles, personas, and buying groups
Collaborate with product management on positioning frameworks and messaging
Develop product launch plans aligned with marketing strategies and business objectives
Coordinate cross-functional go-to-market execution and product adoption activities
Assist in evaluating pricing and packaging strategies
Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards
Develop training materials, onboarding resources, and field readiness programs with sales enablement teams
Gather and synthesize client, sales, and market feedback
Track and analyze KPIs including engagement, pipeline contribution, win/loss trends, and content utilization
Requirements Relevant degree preferred
2 or more years of relevant experience required
Knowledge of product marketing, market research, and go-to-market strategy development
Experience developing product positioning, messaging, and sales enablement materials preferred
Strong analytical skills with the ability to interpret market, customer, and performance data
Excellent written, verbal, and presentation communication skills
Ability to collaborate effectively across product, sales, marketing, and client-facing teams
Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred
Strong project management and organizational skills with attention to detail
Core Competencies Demonstrates expertise in product marketing, market research, and go-to-market strategy development, with strong analytical skills to interpret market and performance data. Proficient in creating sales enablement materials and collaborating across cross-functional teams to drive product adoption and success.
Highest-signal resume keywords Product Marketing
Market Research
Go-To-Market Strategy Development
Analytical Skills
Project Management
ATS Optimization Keywords Hard Skills Product Positioning
Messaging Development
Sales Enablement Materials
KPI Tracking and Analysis
Competitive Analysis
Soft Skills Collaboration
Attention to Detail
Communication Skills
Industry Keywords Client Insight Gathering
Product Launch Plans
Cross-Functional Execution
Pricing Strategies
Product Marketing Collateral
Tools & Technologies Marketing Technology
Analytics Platforms
AI-Enabled Productivity Tools

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