Director Marketing Analytics

The Director role is a senior client-facing leadership position responsible for managing client accounts, delivering strategic insights, and driving measurable business impact. Directors lead teams across multiple projects, develop long-term client relationships, and ensure that Ipsos MMA solutions are applied effectively to solve key business challenges.
This role blends account management, strategic consulting, and people leadership, with direct responsibility for client relationships, team development, and project delivery excellence. Directors serve as trusted advisors to clients, helping them adopt Ipsos MMA services across marketing, media, finance, and agency teams.
Key Responsibilities Directly manage client accounts for smaller and mid-level clients, overseeing teams of Managers, Consultants, and Analysts
Build and maintain strong relationships at Director to VP levels within client organizations
Lead the development and mentoring of internal teams, ensuring high performance, engagement, and professional growth
Ensure 100% adherence to project delivery objectives, timelines, and quality standards
Develop and implement ongoing client value propositions, including measurement, tracking, validation, and recalibration of solutions
Work with clients to drive adoption services across marketing, media, finance, and agency teams
Translate analytics and model results into actionable strategic recommendations
Partner with senior leadership to identify opportunities to expand business and deepen client engagement
Serve as a thought leader and trusted advisor, ensuring Ipsos MMA solutions are applied effectively and continuously deliver value
Prerequisite Skills & Experience 8+ years of leadership experience in analytics, consulting, or client-facing roles
Proven success managing client accounts, including cross‑functional teams and senior client executives
Strong understanding of analytics methods and applications, including marketing mix modeling, customer attribution, pricing and promotion, brand equity management, forecasting, and media analytics
Experience translating complex analytics into strategic, actionable business recommendations
Demonstrated ability to mentor, inspire, and develop high‑performing teams across projects and geographies
Strong strategic thinking, problem‑solving, and communication skills
Experience across multiple industries preferred (retail, pharma, financial services, insurance, B2B, CPG, automotive)
What Success Looks Like Trusted advisor to clients, recognized for creating measurable business value
Leads teams to deliver high‑quality, timely, and client‑ready outputs consistently
Develops and mentors talent, fostering a collaborative and high‑performing culture
Expands client relationships and drives new business opportunities
Ensures adoption of Ipsos MMA solutions across client organizations
Demonstrates operational excellence, strategic leadership, and impactful client engagement

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