INDUSTRIAL MARKETING COORDINATOR

Position: INDUSTRIAL MARKETING COORDINATOR

Location: Kalamazoo, MI

Job Id: 398

# of Openings: 1

The position is responsible for the following duties and responsibilities and works in coordination with the Installation team, Sales, and third-party marketing partners to turn completed projects into customer proof points, maintain a consistent content presence across blogs and social media, and keep marketing's CRM and budget data accurate and current. The Marketing Specialist role reports to the Marketing Manager.

Qualifications

Dedication to excellence and quality output

Excellent written communication skills, with demonstrated ability to write clean, engaging copy for blogs, social media, and customer-facing summaries

Comfortable initiating and conducting phone or video conversations with customers, including scheduling and light interviewing

Naturally organized and self-motivated, with strong attention to detail across multiple concurrent projects and deadlines

Working knowledge of or ability to quickly learn the ZOHO CRM (or a comparable CRM) for tracking leads and deal stages

Experience with budget tracking and spreadsheet-based reporting

Familiarity with social media platforms and basic content publishing workflows

Work independently and effectively under tight deadlines

Ability to prioritize tasks when many are given and elevate when necessary

Be a team player who supports co-workers and management

Excellence in communication with people from various parts of the company, customers, and outside marketing partners

Professional, personable manner suited to representing the company directly with customers

Experience in marketing B2B with a manufacturing background preferred

WordPress experience preferred

Trade show management experience a plus, including booth logistics, vendor coordination, pre-show promotion, lead capture, and post-show follow-up

Basic familiarity with SEO/AEO fundamentals (keyword usage, meta descriptions) desired but not required

Jr. Level: Minimum 2-year relevant degree in marketing, communications, or journalism/public relations with 2 years minimum applicable business experience

Sr. Level: Minimum 4-year relevant degree in marketing, communications, or journalism/public relations with 5 years minimum applicable business experience (4yr degree requirement may be waived by the Marketing Director for outstanding performance at the Jr Level)

Responsibilities
The following activities are required in this position:

Coordinate with the Installation team and the assigned salesperson to identify when an installation has been completed and is ready for customer follow-up

Reach out to the customer contact, schedule a call, and conduct a satisfaction survey or short interview

Write a clear internal summary of customer feedback and results, and share it with the appropriate internal teams (Sales, Service, Leadership)

Draft blog posts, social media posts, and other content based on customer testimonials for publication

Identify which testimonials have case study potential, and manage the process with the company's external third-party marketing partner to produce full case studies

Maintain a running tracker of testimonial/case study status so nothing stalls between stages

Write blog posts, social media posts, and similar marketing content in support of SEO/AEO and brand strategy

Follow established content standards, including focus keywords, meta title/description limits, and standard blog structure

Repurpose testimonials, case studies, and product updates into multiple content formats (blog, social, email, etc.)

Coordinate content scheduling and publishing with the Marketing Manager

Support light editing, proofreading, and formatting marketing materials as needed

Track and report on the marketing budget, coordinating with the Marketing Director and accounting as needed

Monitor and update lead conversion and deal-stage data within Zoho CRM across the full Opportunity pipeline

Maintain accurate CRM records to support pipeline visibility and reporting for Sales and Marketing leadership

Assist with general marketing administrative tasks: scheduling, vendor coordination, document organization, and other support as needed

Flag data gaps, stalled deals, or process breakdowns to the Marketing Director

Support trade show coordination as needed, including booth logistics, vendor and shipping coordination, and lead capture and follow-up

Help monitor competitor activity and share relevant news or changes with the team

Complete other needed requirements assigned by the Marketing Manager

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