Social Media Manager

Location: On-site, Las Vegas, NV (our HQ: this is a front-of-house, in-office role)

Type: Full-time

Experience: 2+ years managing organic social for a brand or creator

Social Media Manager, Blez Online
Location: On-site, Las Vegas, NV (our HQ: this is a front-of-house, in-office role)

Type: Full-time

Experience: 2+ years managing organic social for a brand or creator

About Blez Online
Blez Online is a 24/7 digital trading card repack platform built by the Bleznick brothers, the breakers behind TheBlez, one of the longest-running live breaking operations in the hobby. We just launched our mobile app and we're growing fast across sports cards, Pokémon, One Piece, and collectibles. This is a hobby-first company: we're breakers and collectors before we're a tech platform, and our social should feel like it.

The role
We're across Instagram, TikTok, YouTube, and X, and right now that work is split across a handful of people doing it between other jobs. We need one person to own it. You'll run all of our organic channels end to end: what goes out, when, and in what voice. You'll be the person who turns our live breaks, big pulls, pack-maker footage, and founder moments into a steady, high-quality feed, and the person our community talks to in the DMs.

You sit in our Las Vegas office, phone camera-ready and plugged into the day-to-day: the pack makers building packs, customer hits landing, and occasional card show content (many of these based in Vegas). A lot of our best content is happening around you in real time: your job is to catch it and get it out.

You won't be doing it alone. We have an in-house producer/camera operator/designer you'll collaborate with on bigger productions and polished assets. But day to day, you should be just as comfortable pulling out your own phone to shoot and post a Story on the spot, and comfortable in front of the camera as well as behind it.

What you'll own

All organic channels : Instagram (Reels, Stories, Grid), TikTok, YouTube for Blez Online (long + Shorts), and X. Plan, create, schedule, publish, and report.

The content calendar + scheduling tool. Own our scheduler (e.g. Buffer) and keep a real calendar so posts are planned ahead. Align social with our promo calendar and drop schedule.

DMs: routing and responding. Be the front door. Answer the community, and route what you can't handle (support issues, buying questions, partnerships) to the right person, fast.

Content creation. Shoot, edit, and produce short-form video and stills on-site including (but not limited to) pack-maker behind-the-scenes, hit reactions, drop announcements, founder content. You can make good content yourself, not just schedule other people's.

UGC + creator activation. Build our "share your hits" and creator programs; helping us activate customers and creators to post, tag us, and make content, with proper disclosure and tracking. Grow a bench of UGC partners for the app.

Grid vs. Stories discipline. Keep the Grid curated and high-quality (our storefront) and Stories fast and frequent (our live feed). Know the difference and enforce it.

Reporting. Track what's working per channel and adjust: reach, engagement, and which content actually drives app downloads and sales.

Must-haves

You're legit into the space. Sports cards, Pokémon, TCG, and/or collectibles. You know what a chase card is, you understand why a grail pull matters, and our audience can tell you're one of them.

2+ years running organic social for a brand, team, or creator across multiple platforms.

Hands-on content skills : you can shoot and edit short-form video (Reels/TikTok/Shorts) and make clean stills on your own phone, and collaborate with our in-house producer/designer on bigger productions. Comfortable both on camera and behind it.

Organized. You keep a calendar, hit post dates, and don't let things fall through the cracks. This role exists to bring order.

Creative. Strong instinct for hooks, trends, and what makes people stop scrolling.

Local to Las Vegas and able to work on-site — this is a front-of-house, in-office role, not remote.

Fast and reliable in the DMs / comments : good judgment on what to answer and what to route.

Nice-to-haves

Experience with a scheduling tool (Buffer, Later, Sprout, etc.)

Existing presence or network in the hobby / breaking community

Basic design (Canva or similar) for quick graphics and promo assets

Familiarity with UGC/influencer programs

What success looks like

Every organic channel has a real, planned calendar (expecting ad hoc posting of course, but weekly organization)

DMs are answered and routed reliably during business hours

Grid is curated and on-brand; Stories are consistent and daily

A working "share your hits" / UGC loop is live and bringing in customer content

We can point to social as a measurable driver of app downloads and sales

Blez is a hobby-first, fast-moving team. If you live in the card/TCG world and want to run social for a brand that's actually part of the community, we want to talk.

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