Digital Marketing Intern, Summer 2027 (REQ#43508)

Internship Job title: Digital Marketing Intern, Summer 2027
Department/Division: Marketing / Digital Marketing
Hourly Range: $24.36-$25.55
Location: Ada, MI (Onsite)
*Note: This position is an office role, and you must be able to report in-person to Ada on Mondays through Thursdays, with Friday as a remote optional day
What’s special about this team:
The Digital Marketing CRM team helps create personalized customer experiences by delivering relevant, data-driven communications across multiple digital channels. Partnering closely with Marketing, Technology, Data & Insights, Product, and global market teams, the team uses customer insights, marketing technology, and emerging digital capabilities to strengthen customer relationships and improve business outcomes.

As part of the Customer Relationship Management (CRM) function, the team is responsible for developing and optimizing customer engagement strategies across the customer lifecycle. Team members leverage data, automation, analytics, and experimentation to enhance campaign performance, improve customer experiences, and support CRM best practices across global markets.

Interns gain exposure to marketing technology platforms, customer journey strategy, campaign analytics, emerging AI applications, and cross-functional collaboration within a global organization. This is an excellent opportunity for students interested in the intersection of marketing, data, technology, and customer experience.

How would an intern contribute to the team’s success:
Join Amway's Digital Marketing CRM team as we develop and optimize customer engagement strategies across a variety of digital channels. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution.

This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives. The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.

Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.

An example of a typical project would be:
Example #1 - CRM Competitive Benchmark Analysis

Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.

Example #2 - CRM Use Case Library & Journey Gap Analysis

Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.

Example #3 - CRM Analytics & AI Innovation Project

Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.

Required skills and background:
Desired Majors:

Marketing

Digital Marketing***

Customer Experience/Relations

Business

Communications

Data Analytics

Marketing Analytics

Marketing Technologies

Integrated Marketing Communications

Information Systems

Academic Eligibility:
Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.

Technical Skills:

Microsoft Excel, PowerPoint, and Word

Basic data analysis and reporting skills

Experience creating presentations and summarizing insights

Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts

Experience working with AI tools (such as Microsoft Copilot, ChatGPT, Claude, or similar platforms) to support research, analysis, content development, or productivity

Exposure to marketing analytics, dashboards, Power BI, Tableau, or other visualization tools is a plus

Interest in marketing automation, customer journey mapping, or marketing technology platforms

Soft Skills:

Strong interest in digital marketing, content strategy, and customer engagement

Curious and eager to learn in a fast-paced environment

Strong written communication and storytelling skills

Excellent attention to detail and organizational skills

Ability to manage multiple priorities and deadlines

Strong analytical and problem-solving abilities

Comfortable working in an evolving environment with changing priorities

Collaborative approach to cross-functional teamwork

Self-motivated with a proactive mindset

Ability to translate information, data, and insights into actionable recommendations

Your pay rate within the posted range will be based on your completed class year at the start of the internship program. Amway’s recruiting team will confirm your applicable rate during the recruitment process.

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.

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