Social Media Coordinator

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Full Time Administration Dallas Office, Dallas, TX, US
About Lucchese

Since 1883, Lucchese Bootmaker has been handcrafting Western luxury boots and lifestyle goods rooted in American craftsmanship. Our brand is growing, and social media plays a key role in bringing our story to new audiences and deepening loyalty with our existing customers.
About the Role

The Social Media Coordinator brings Lucchese's day-to-day social presence to life. This is a hands-on, individual-contributor role focused on creating and posting content, managing our social communities, and supporting our influencer and user-generated content (UGC) strategy. You'll work closely with the Manager of Content Strategy and partner cross-functionally with Brand, Digital, Events, and Product teams.
What You'll Do

Content Creation & Posting
Create, schedule, and publish social content across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more
Help build and maintain the social media content calendar
Shoot and edit photo/video content for social platforms
Support the Manager of Content Strategy in executing content plans and campaigns
Community Management
Monitor and respond to comments and messages across our social platforms in a timely, on-brand way
Pull insights from customer reviews (Yelp, Google Business, Apple Business) and social comments
Track community sentiment and share qualitative/quantitative insights to inform content strategy
Trend Research & Strategy Support
Stay on top of social media trends, platform updates, and emerging strategies
Bring trend insights and recommendations to the Manager of Content Strategy
Support planning of upcoming content based on research findings
Influencer & UGC Management
Help build and manage Lucchese's influencer and user-generated content strategy
Identify, coordinate, and build relationships with influencers and brand advocates
Manage product seeding - selection, fulfillment coordination, and tracking
Source and manage influencer outreach through platforms like ShopMy and LTK
Support execution and performance tracking of influencer/UGC campaigns
What You Bring

2+ years of experience in social media marketing, communications, or a similar field
Bachelor's degree in Marketing, Communications, or a related field preferred; High School Diploma/GED required
Experience with influencer sourcing/seeding platforms (ShopMy, LTK preferred)
Proficiency in Adobe Premiere, Adobe Photoshop, Canva, and other content editing tools
Excellent written and verbal communication skills
Ability to multitask across multiple platforms and projects in a fast-paced environment
Creative, detail-oriented, and a natural problem-solver
Good to Know

Full-time, hourly role based in our Dallas Corporate Office (40-55 hours/week)
4 days per week required in-office; 1 day remote
Monday-Friday, core business hours; occasional evenings/weekends as needed

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