Senior CRM Marketing Leader - Real-Time Personalization

Aristocrat, a world leader in gaming content and technology, is seeking a Senior Manager of CRM Marketing to design and execute data-driven strategies that boost player retention, acquisition, and lifetime value. You will shape the customer journey through segmentation and personalized promotions, collaborating with Marketing, Product, Analytics, and Technology teams.
The role emphasizes real-time CRM, AI-powered personalization, and measurement of key metrics across digital channels, with

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