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Marketing & Business Development Director

Southwest Medical Center, Inc. · Liberal, KS, USA ·

Job type:
Full Time

Director of Marketing and Business Development The Marketing & Business Development Director position provides strategic leadership for marketing, communications, public relations, physician recruitment and retention, business development, community engagement, and community health initiatives. This is a full-time, exempt position reporting directly to the CEO. Occasional evening and weekend availability is required.
Key Responsibilities: Develop and execute strategic marketing and business development plans.
Lead digital, print, broadcast, and social media campaigns.
Oversee brand management, public relations, website content, and community outreach.
Support physician recruitment, retention, and service-line growth.
Coordinate community events, health fairs, and public education initiatives.
Manage the department’s budget, vendors, and marketing performance.
Serve as the organization’s primary media and public communications contact.
Qualifications: Bachelor’s or master’s degree in Marketing, Public Relations, Communications, Journalism, English, Business, Healthcare Administration, or a related field required.
Progressive leadership experience in healthcare marketing, communications, or business development preferred.
Experience overseeing multi-site healthcare marketing operations strongly preferred.
Exceptional written, verbal, presentation, interpersonal, and organizational skills.
Bilingual communication capabilities in English and Spanish are highly valued.

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