Product Marketing Manager

Develop, communicate, and execute the integrated marketing strategy for access control and intercom portfolios.
Partner closely with local and global marketing teams, as well as technical teams, to identify the most impactful go-to-market strategies for new product releases.
Become a subject matter expert on the access control and intercom portfolios, leveraging that expertise to develop compelling product messaging and positioning.
Generate awareness and demand through integrated campaigns and strategic product launch plans.
Establish measurable goals, track ROI, and analyze marketing performance to optimize product marketing strategies and initiatives.
Align marketing strategies and initiatives with short- and long-term company goals and objectives.
Collaborate with broader marketing teams to incorporate product marketing strategies into their programs and initiatives.
Partner cross-functionally on the long-term strategic direction of access control and intercom portfolios, identifying marketing opportunities that support continued portfolio growth.
Monitor and evaluate competitive marketing activities to inform current and future marketing strategies.
What We’re Looking For
Strong project management skills with the ability to strategize, plan, execute, prioritize, and manage detailed marketing initiatives.
Ability to quickly learn technical concepts and translate them into clear, compelling marketing messaging that addresses customer needs.
Strong content development and writing skills, with the ability to communicate complex solutions through engaging storytelling and solution-focused messaging.
Proven ability to build and maintain strong business relationships, both internally and externally.
Exceptional attention to detail and organizational skills, with the ability to effectively balance multiple projects and priorities.
Excellent communication, collaboration, and influencing skills, with experience working cross-functionally with local and international teams.
Enthusiasm and passion for brand development and market positioning.
Well-rounded understanding of sales needs, behaviors, and processes, with a clear understanding of how marketing can effectively enable sales teams and drive business results.
Resilient, adaptable, and able to balance strategic thinking with attention to execution.
Self-starter with a commitment to continuous professional development and a willingness to support the growth and development of others.
We Believe You’ll Need
Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of marketing experience, preferably in a B2B environment.
Product marketing experience within a channel sales model preferred.
Experience in the IT and/or security industry; knowledge of access control, door security, or intercom solutions preferred.
Experience working with marketing automation platforms, preferably Pardot.
Working knowledge of Salesforce or another CRM platform.

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