Head of Marketing, Ad Studio
About the Company
Innovative AI marketing platform & Composable CDP
Industry
Computer Software
Type
Privately Held
Employees
201-500
Specialties
- customer data platform
- ai marketing
- composable technology
- reverse etl
- identity resolution
- data onboarding
- event tracking
- ai decisioning
- advertising technology
- loyalty programs
- lifecycle marketing technology
- data integration
- data management
- and data warehouse tools
About the Role
The Company is seeking a Head of Marketing for its Ad Studio product. This senior leadership role is pivotal in driving the market awareness, sales demand, product adoption, and customer advocacy for the company's innovative advertising solution. The successful candidate will be a highly energetic and skilled marketing leader, capable of inspiring a team and collaborating with product and sales leadership to solve complex challenges. Responsibilities include overseeing a team of product marketers, leading integrated marketing efforts, driving product positioning and messaging, and executing campaigns to create and close pipeline. The role demands a strategic thinker with a proven track record in go-to-market strategies, technical product positioning, market and user research, and competitive analysis. The ideal candidate will be a master storyteller, with excellent communication skills, and experience in marketing to diverse B2B personas, particularly in the enterprise space.
Applicants for the Head of Marketing position at the company should have significant experience in product marketing and integrated marketing, particularly within high-growth environments. The role requires a leader with a strong background in GTM skills, technical product positioning, market and user research, and competitive analysis. Strategic thinking, the ability to turn complex topics into compelling stories, and excellent communication skills are essential. The candidate should be adept at leading a team, both directly and indirectly, and be capable of hands-on work as well as delegating and coaching. Experience in marketing and selling to diverse B2B personas, with a focus on the enterprise, is highly valued. The company is looking for a creative individual who can generate breakthrough ideas and is passionate about the intersection of data, AI, and marketing.
Hiring Manager Title
CMO
Functions
- Product Marketing