Elm is seeking a strategic, highly creative and execution-oriented Brand Marketing Director to lead the development and activation of our brand marketing strategy. This person will translate Elm’s vision, science and product innovation into compelling consumer narratives and integrated campaigns that build brand equity, drive cultural relevance and deliver measurable growth.
The ideal candidate is a sophisticated brand builder who understands culture, moves seamlessly between strategy and execution, and thrives in a fast-paced, entrepreneurial environment. This role requires exceptional taste, commercial judgment and the ability to bring clarity and momentum across multiple teams and partners.
Key Responsibilities
Brand Strategy
- Develop and steward Elm’s brand strategy, positioning, messaging and visual expression across every consumer touchpoint
- Ensure all marketing reinforces a consistent, differentiated and elevated brand identity
- Translate complex scientific and clinical concepts into clear, compelling consumer stories
- Maintain a deep understanding of the consumer, category, culture and competitive landscape
- Identify opportunities to strengthen Elm’s authority in healthy aging, skincare longevity and beauty innovation
Integrated Marketing
- Lead the annual and seasonal brand marketing calendar across product launches, campaigns, partnerships, events and brand moments
- Develop comprehensive 360-degree marketing plans with clear objectives, audiences, channel strategies, deliverables, budgets and KPIs
- Partner with growth, creative, social, influencer, PR, email, e-commerce and wholesale teams to ensure cohesive execution
- Create campaign briefs and lead projects from strategic development through launch and performance review
- Balance long-term brand building with near-term revenue and customer acquisition goals
Product Launches
- Own the go-to-market strategy for new products, from positioning and naming through campaign development and launch execution
- Develop product narratives, claims hierarchies, consumer messaging and channel toolkits
- Partner closely with product development, education, clinical and regulatory teams to ensure accuracy and differentiation
- Build launch plans designed to generate awareness, demand, conversion and sustained momentum beyond the initial release
Creative and Content Leadership
- Develop clear, inspiring creative briefs grounded in consumer insight and business objectives
- Partner with internal and external creative teams to produce campaigns, content and brand assets
- Oversee campaign development, production timelines and asset delivery across paid, owned, earned and retail channels
- Maintain a high creative bar while ensuring work is commercially effective and delivered on time and within budget
Partnerships and Experiences
- Identify and develop brand partnerships, collaborations and experiential opportunities that expand reach and strengthen cultural relevance
- Lead the marketing strategy for events, activations and high-impact brand moments
- Work with PR, influencer and social teams to amplify partnerships and maximize their value across channels
Insights and Performance
- Use consumer research, competitive intelligence and performance data to inform strategy and optimize execution
- Establish clear success metrics for brand initiatives and report on results, learnings and next steps
- Monitor brand health, awareness, consideration, sentiment and engagement alongside commercial performance
- Translate insights into actionable recommendations for future campaigns, launches and investments
Leadership and Collaboration
- Serve as a central connector across marketing, creative, product, growth, e-commerce, operations and leadership
- Manage agency and freelance partners, ensuring strong briefs, accountability and quality of output
- Build scalable processes that improve planning, communication and execution
- Contribute as a hands-on leader who is comfortable both setting the strategy and driving the details
Qualifications
- 8+ years of brand marketing experience, preferably within prestige beauty, fashion wellness or a highly considered consumer brand
- Demonstrated experience building integrated campaigns and leading successful product launches
- Strong understanding of brand strategy, consumer positioning, creative development and go-to-market planning
- Experience managing multiple agencies, partners, budgets and workstreams simultaneously
- Excellent written, verbal and presentation skills
- Strong commercial instincts and fluency in marketing performance metrics
- Exceptional taste, attention to detail and commitment to brand excellence
- Highly organized, decisive and solutions-oriented
- Comfortable operating in a fast-growing, entrepreneurial environment with evolving priorities
- Collaborative and low-ego, with the confidence to lead cross-functional teams and senior stakeholders
What Success Looks Like
- Elm has a clear, distinctive and consistently expressed brand across every channel
- Product launches are strategically sound, operationally seamless and commercially successful
- Campaigns strengthen brand equity while contributing meaningfully to acquisition, engagement and revenue
- Cross-functional teams are aligned around a disciplined marketing calendar and shared priorities
- Elm continues to establish itself as a defining authority in clinically advanced beauty for living well and aging well