Digital Media and Content Strategist

Digital Media / Content Strategist
Location: In-person / CIST Administrative Office / Austin, Texas

Employment Type: Full-Time, Exempt

Reports to: Chief Brand and Growth Officer

Supervises: None; may direct vendors or interns on projects

Starting Salary: $5,833.33/month

About Communities In Schools
Rooted in community for over 40 years, Communities In Schools of Central Texas (CISCT) is a sophisticated 501(c)(3) nonprofit organization in Austin, Texas. Communities In Schools (CIS) is a national organization that ensures every student has what they need to realize their full potential in school and beyond. At CISCT, our mission is simple: surround students with a community of support, empowering them to stay in school and achieve in life.

Position Summary
We believe brand is not just how we look or sound, it is trust, credibility, and belief. The Digital Media / Content Strategist is how new audiences discover that belief: through a website, inbox, and feeds that meet people where they are and move them from awareness to action. Reporting to the Chief Brand and Growth Officer, this role owns CIS's digital ecosystem as one integrated engine for awareness, engagement, and growth; thinking in channels and funnels, not siloed platforms.

The Digital Media / Content Strategist will:

Own CIS's digital ecosystem: website, email, social, paid, and search, as an integrated audience-growth engine

Move new audiences from awareness to engagement to action (donate, volunteer, advocate)

Turn CIS's exceptional but under-told story into visible, discoverable content

Use analytics to show what's working across channels, not just platform by platform

The Digital Leader We're Looking For

Channel-agnostic and funnel-minded, not platform-siloed

Roughly 60% strategist, 40% hands-on maker

Data-literate: comfortable with analytics, testing, and reporting

Curious, current, and highly responsive

Collaborative and audience-obsessed

You believe the best mission in the room should never be the best-kept secret.

What You’ll Do
Digital Strategy & Channel Integration

Own strategy across website, email, social, paid digital, and search

Map the audience journey and optimize how people move across channels

Improve ciscentraltexas.org so new visitors understand CIS in seconds (SEO, UX, conversion)

Content & Social

Plan and manage the content calendar and social channels, including the CEO's LinkedIn

Produce and edit multi-format content: short video, reels, and graphics with the Creative Director

Grow and engage digital communities; monitor mentions and education conversations locally and nationally

Email & Audience Growth

Build email strategy: welcome series, nurture journeys, and donor/volunteer pathways

Segment audiences and personalize outreach

Paid Digital & Experiments

Run targeted, budget-conscious paid campaigns (social, search) around key revenue and awareness moments

A/B test, measure, and iterate

Analytics & Insights

Track performance across channels and report on reach, engagement, and conversion

Feed real-time insights to the CBGO and team

Collaboration

Partner with the Associate Creative Director on assets and with Development on revenue-driving campaigns

Support the digital execution of the annual awareness campaign

What You Bring
Experience & Qualifications
Required

5–8 years in digital marketing, content strategy, or social media with cross-channel (not single-platform) ownership

Demonstrated experience with website optimization/SEO, email marketing, and social strategy

Hands-on with analytics (e.g., Google Analytics), A/B testing, and audience segmentation

Experience running paid digital campaigns on a limited budget

Strong writing and content-production skills, including short-form video

Preferred

Nonprofit marketing experience is not necessary but preferred

Experience in education, youth development, or social impact

Bilingual (English/Spanish)

Video editing, design familiarity, or CRM / marketing-automation experience

Must reside in Central Texas

Why Join CIS?

Mission-driven work – Be part of a team that changes the trajectory of students’ lives.

Professional growth – Ongoing training, supervision, and career pathways into director-level roles.

Community impact – Build partnerships that extend beyond the classroom.

Generous paid time of f: 4+ weeks of holidays, 2 weeks of vacation time, personal days and sick days

Comprehensive Health Coverag e: 100% employer-paid employee medical plan available, plus family subsidies, dental, vision, life, disability insurance, and 403(b) retirement plan with employer match

Community-centered culture focused on impact, growth, and connection

Communities In Schools of Central Texas is proud to be an equal opportunity employer.

#J-18808-Ljbffr