Director, Technology Public Relations Job at Westerndigital in San Jose

In this role, you will join WD's public relations function at a defining moment. With WD forming the storage foundation of the AI-driven data economy, how the company is covered - in the press, in trade publications, in podcast conversations, and across digital media - shapes perception with customers, partners, investors, and talent alike. This role is responsible for building and executing a proactive, narrative-driven technology PR program that cuts through the noise of a crowded enterprise tech landscape and establishes WD as an essential voice in the AI infrastructure conversation.
You will serve as the primary interface between WD's executive team and the media ecosystem - from top-tier technology press to influential trade outlets and emerging digital voices - and will be responsible for both the strategy and the day-to-day execution that keeps WD's story in front of the right audiences at the right moments.
ESSENTIAL DUTIES & RESPONSIBILITIES: Develop and own WD's global tech PR strategy, including narrative architecture, message platform, and a proactive story calendar that aligns with product launches, executive thought leadership, industry events, and broader market moments in AI, cloud, and data infrastructure
Serve as the primary relationship owner for WD's important media contacts - across top-tier technology press and trade publications - building trusted, ongoing relationships that go beyond reactive pitching to genuine editorial partnership
Lead all aspects of media relations, including proactive story development and pitching, press release writing and distribution, embargo management, exclusive placements, and rapid response to breaking news or competitive developments
Direct external PR agency relationships, including setting priorities, reviewing deliverables, and holding agency teams accountable to measurable outcomes
Partner with executive communications to develop and place thought leadership content - op-eds, bylines, contributed articles, and speaking opportunities - that positions WD's senior leaders as credible, distinctive voices in the AI infrastructure conversation
Develop and execute launch PR strategies for major product announcements, and partnerships- coordinating across Product Marketing, Product, Legal, and IR to ensure launches land with maximum impact and consistent messaging
Build and manage a proactive executive visibility program, identifying and securing opportunities for WD leaders in podcasts, panels, keynotes, media roundtables, and industry awards programs that reinforce strategic positioning
Monitor the media landscape continuously, tracking coverage broader industry narratives, synthesizing insights that inform executive decision-making and help the team stay ahead of emerging story angles
Collaborate with Corporate and International PR teams, Analyst Relations, and content marketing to ensure PR outputs are amplified across owned and earned channels, and that third-party media coverage is integrated into broader campaign and sales enablement strategies
Support the PR measurement framework, tracking share of voice, tier-one media placements, sentiment trends, message pull-through rates, and the downstream impact of coverage on web traffic, pipeline, and brand perception
Oversee WD's press event strategy at major industry conferences, including media briefings
12+ years of experience in technology PR, with a meaningful portion spent in-house at a global enterprise technology company
Deep existing relationships with technology media that can be activated immediately upon joining
Proven track record of developing and landing top-tier media coverage for complex, technical enterprise technology products and solutions - with demonstrated ability to translate deeply technical subject matter into compelling, accessible narratives
Experience working with global PR agency teams, with a clear point of view on how to structure agency relationships for maximum strategic leverage and accountability
Strong executive communications background, including experience counseling C-suite leaders on media strategy, message development, and interview preparation
Fluency in the AI infrastructure, cloud, and data storage landscape, with enough technical depth to engage credibly with reporters, and subject matter experts
Experience working cross-functionally in a matrixed enterprise environment, with a track record of building strong relationships across Corporate and Channel Marketing, Product, Legal, and Investor Relations
Exceptional written and verbal communication skills, with a portfolio of work that demonstrates range from sharp press releases and media pitches to polished executive bylines
Familiarity with PR measurement tools and methodologies, including media monitoring, share of voice analysis, and the ability to connect PR outcomes to business metrics
Effective team player, while also being able to work independently
Willingness to take risks
Enjoy working in a fast-paced

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In Summary: The role is responsible for building and executing a narrative-driven technology PR program that cuts through the noise of a crowded enterprise tech landscape . The role will be responsible for both the strategy and the day-to-day execution that keeps WD's story in front of the right audiences at the right moments .

En Español: En este papel, se unirá a la función de relaciones públicas de WD en un momento decisivo. Con WD formando el fundamento del almacenamiento de la economía de datos impulsada por IA, cómo la compañía es cubierta -en prensa, publicaciones comerciales, conversaciones de podcast y medios digitales- moldea la percepción con clientes, socios, inversores y talentos por igual. Este papel es responsable de construir y ejecutar un programa proactivo, basado en la narrativa para crear tecnología PR que reduzca el ruido del entorno tecnológico empresarial concurrido en los momentos adecuados y establezca WD como una voz esencial en la conversación sobre infraestructura de IA. Será la interfaz principal entre el equipo ejecutivo de WD y el ecosistema mediático - desde la prensa tecnológica de primer nivel hasta las tiendas comerciales influyentes y las voces digitales emergentes - y será responsable tanto de la estrategia como de la ejecución diaria que mantiene la historia de Wd frente a la audiencia correcta en los tiempos correctos. ESSENTIAL DUTIES & RESPONSIBILITIES: Desarrollar y reforzar su propia estrategia del paisaje global, incluida la arquitectura narrativa, la plataforma de mensajes y una historia proactiva que se alinea con los puntos de vista más importantes de la industria, así como desarrollando relaciones directas con los líderes de negocios y servicios públicos.