Director, HCP NPP – Non-Personal Promotion Marketing, Oncology

Support brand strategy development and lead core Non-Personal Promotion for oncology products supporting metastatic triple-negative breast cancer and HR+/HER2-

Lead and execute HCP NPP initiatives

Develop and lead key elements of the NPP brand strategy

Drive core HCP tactic execution through external agencies, internal cross-functional partners and field sales

Measure initiative success

Implement product promotional communication strategy aligned with overall brand strategy

Obtain approval for marketing materials through internal review and Med-Legal-Reg approval

Collaborate with Sales, Sales Leadership, Legal, Regulatory, Medical and other stakeholders

Analyze complex brand opportunities and provide recommendations and action plans

Provide strategic and tactical input into launch planning, including NPP segmentation and NBA orchestration

Ensure marketing activities comply with regulatory and legal requirements

Manage NPP marketing budget and project timelines

Lead people-manager responsibilities involving inclusion, talent development and team empowerment

Develop external relationships leading to brand advocacy

Requirements

Bachelor's Degree and Twelve Years' Experience OR Master's Degree and Ten Years' Experience OR PhD and Eight Years’ Experience

A bachelor’s degree in marketing or related fields is required

10+ years of experience

Experience in strategic brand development and leading brand planning for launch products

Experience with NPP and other digital strategies, sales and regulatory policies and practices

Ability to conceive, develop and implement multi-dimensional marketing and business plans

Strong verbal, written, and interpersonal communication skills

Demonstrated understanding of pharmaceutical regulatory requirements

Ability to work with external advertising, public relations and medical education agencies

Demonstrated budget management skills

Minimum 3 years in product marketing or advertising focused on consumers or patients preferred

Prior people management experience strongly preferred

Advanced product lifecycle management experience preferred

Pharmaceutical product lifecycle management experience preferred

Experience with Advocacy, Community and National Health systems and services preferred

Experience developing, reporting and communicating HCP e-Marketing metrics

Experience executing and measuring websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media

Experience with social media a plus

Excellent management, strategic thinking, project management and organizational skills

Ability to translate market research findings into actionable insights and tactical plans

Experience managing cross-functional teams, work groups and direct reports

Direct-to-Patient pharma/biotech patient/community marketing experience

In-depth understanding of digital media

Core Competencies
Demonstrates expertise in strategic brand development and execution of Non-Personal Promotion (NPP) initiatives within the oncology sector, ensuring compliance with pharmaceutical regulatory requirements. Proven ability to manage budgets, lead cross-functional teams, and translate market research into actionable marketing strategies.

Highest-signal resume keywords

Strategic Brand Development

Non-Personal Promotion (NPP)

Pharmaceutical Regulatory Compliance

Budget Management

Cross-Functional Team Leadership

ATS Optimization Keywords
Hard Skills

Brand Strategy Development

Product Lifecycle Management

Digital Marketing Strategies

HCP e-Marketing Metrics

SEO/SEM

Email Campaigns

Web-Based Detailing

Project Management

Market Research Analysis

Advocacy and Community Marketing

Soft Skills

Strong Verbal Communication

Interpersonal Communication

Strategic Thinking

Organizational Skills

Team Empowerment

Industry Keywords

Oncology Products

Metastatic Triple-Negative Breast Cancer

HR+/HER2-

Sales Leadership

Legal and Regulatory Policies

Tools & Technologies

Digital Media

Social Media

Advertising Agencies

Public Relations

Medical Education Agencies

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