- Support foundational brand development for a new oncology product with a broad cross-functional team
- Develop marketing strategy using strategic frameworks to understand customer segments, drivers and barriers, and the healthcare ecosystem
- Develop brand hallmarks and a global creative campaign
- Create a brand messaging platform that simplifies complexity and ensures a consistent customer experience
- Ensure launch readiness with cross-functional stakeholders, regions, and launch planners
- Collaborate with regions and key markets to develop global strategy while supporting local needs
- Manage the promotional agency relationship, ensuring strategic and communication objectives are met and projects are delivered on time and on budget
- Collaborate with Precision Medicine, Market Research, Training, commercial teams, cross-divisional teams, and regional counterparts
- Shape brand strategy and lead launch preparations for a new targeted oncology therapy
- Travel approximately 25% as required
Requirements
- Bachelor's Degree
- Minimum 6 years of experience in marketing, marketing communications, or marketing support in the pharmaceutical or biotechnology industries
- Experience developing brand strategy and marketing strategy
- Ability to lead cross-functional teams in complex organizations, manage different stakeholders, influence without authority, and drive results
- Outstanding collaboration skills with commercial teams, cross-divisional teams, and regional counterparts
- Knowledge of marketing and promotion principles, including customer‑centric campaign and message development
- Strong understanding of launch readiness requirements within the pharmaceutical or biotechnology industries
- Ability to visit both Rahway and Upper Gwynedd offices as business needs arise
- Willingness and ability to travel, including some weekends
- Oncology experience, preferably in NSCLC or CRC
- Global Marketing experience
- General proficiency with AI
- US and Puerto Rico residency required
- No visa sponsorship
Core Competencies
Demonstrates expertise in developing and executing brand and marketing strategies within the pharmaceutical and biotechnology sectors, with a strong focus on oncology products. Proven ability to lead cross-functional teams and manage stakeholder relationships to ensure successful product launches and customer engagement.
Highest-signal resume keywords
- Brand Strategy Development
- Marketing Strategy Development
- Oncology Experience
- Cross-Functional Team Leadership
- Launch Readiness Expertise
Hard Skills
- Marketing Communications
- Customer-Centric Campaign Development
- Strategic Frameworks
- Brand Messaging Platform Creation
- Project Management
- Market Research
- Promotional Agency Management
- Global Marketing
- Oncology Product Knowledge
- AI Proficiency
Soft Skills
- Collaboration Skills
- Influencing Without Authority
- Stakeholder Management
- Results-Driven Mindset
- Outstanding Communication
Certifications & Qualifications
- Bachelor's Degree
Industry Keywords
- Pharmaceutical Industry
- Biotechnology Industry
- Oncology
- NSCLC
- CRC
- Healthcare Ecosystem
- Launch Preparations
- Customer Segments
- Drivers and Barriers
- Cross-Divisional Teams