SEO Specialist

Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite

Brownells is looking for a Senior SEO & Organic Growth Specialist to help customers more easily discover our products, expertise, and content across traditional search engines and emerging AI-powered discovery platforms. As a leading name in the firearms and outdoor industry, Brownells offers the opportunity to apply your SEO expertise to a large, specialized eCommerce catalog and highly engaged customer base.

This is a hands-on senior individual contributor role for someone who understands both the technical and content sides of SEO and knows how to turn search visibility into measurable eCommerce growth. You’ll work across the website, focusing on technical site health, content strategy, AEO/GEO, and emerging search practices to improve qualified traffic, conversion, and revenue.

What You'll Do

Execute and optimize SEO and organic growth initiatives to increase visibility, qualified traffic, conversion, and eCommerce revenue

Conduct keyword research, competitive analysis, content gap analysis, and search trend research to identify growth opportunities

Optimize product detail pages, category pages, landing pages, and educational content for discoverability, customer relevance, and conversion

Perform technical SEO audits and recommend improvements related to crawlability, indexation, site architecture, structured data, internal linking, redirects, migrations, and website performance

Partner with developers, content specialists, designers, merchandising, and other stakeholders to ensure SEO recommendations are implemented effectively

Analyze organic search and eCommerce performance using Google Analytics, Google Search Console, SEMrush, and related tools, translating findings into actionable priorities

Implement and evolve AEO/GEO practices to improve visibility across AI-powered search experiences

Identify content opportunities across the customer buying journey and stay current on search engine changes, AI search developments, and evolving eCommerce SEO best practices

What We're Looking For

Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience

3+ years of experience in SEO, eCommerce marketing, organic growth, content marketing, or a closely related digital marketing discipline; 5+ years preferred

Strong knowledge of eCommerce SEO, content optimization, and organic growth best practices

Experience with keyword research, technical SEO audits, competitive analysis, and organic performance analysis

Strong understanding of crawlability, indexation, site architecture, internal linking, structured data, redirects, and website performance

Proficiency with Google Analytics, Google Search Console, SEMrush, or comparable SEO and analytics platforms

Strong analytical skills with the ability to turn performance data into practical recommendations

Strong written communication, attention to detail, and the ability to independently manage multiple priorities and collaborate across technical, creative, merchandising, and business teams

Preferred Experience

eCommerce, retail, or large product-catalog environments

Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets

Conversion rate optimization or customer journey optimization

AEO, GEO, AI-powered search, or emerging discovery technologies

Experience with large-scale site changes, redesigns, migrations, CMS, PIM, or product content management environments

Why Brownells

Search is evolving quickly, and this role will help shape how Brownells competes across both traditional and AI-powered discovery. You’ll have the opportunity to influence a large eCommerce catalog, strengthen the technical and content foundations behind organic growth, and directly connect your work to customer experience and business performance.

Work Arrangement & Compensation

This position is hybrid in Grinnell, Iowa , with an onsite expectation of 3 to 4 days per week .

Salary starts at $65,000, adjusted based on experience, plus bonus potential of up to 12%.

Benefits include medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.

If you’re a hands-on SEO professional who enjoys digging into data, solving technical challenges, and turning search insights into measurable eCommerce growth, we’d like to hear from you. and help strengthen how customers discover Brownells across traditional and emerging search experiences.

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