Performance Marketing Manager

Be LOVE™ is redefining hydration and energy for modern life.
Founded by Kurt Seidensticker (Founder of Vital Proteins, early investor in Ghost Energy and Koia) and Leslie Scofield (Toms, Aviator Nation, Summit Series), Be LOVE™ brings together proven consumer-brand leadership and a mission-driven vision for wellness, connection, and performance. Our clean electrolyte and energy drinks are designed to support how people actually live, move, and feel, without compromise. More than a beverage company, Be LOVE™ is a cultural brand built at the intersection of health, impact, and community. Our NYC office serves as the creative and operational hub powering our next phase of growth.
Who You Are The Growth team is the analytical engine driving our expansion. We treat marketing as a science, relying on rigorous experimentation and data accuracy to build a predictable revenue machine.
We are looking for a Performance Marketing Manager to drive iterative campaign execution and rapid experimentation. You will be responsible for designing valid A/B tests and translating data insights into immediate account optimizations across Meta and Google. This is a hands‑on role where you will take ownership of the daily deployment, tracking, and technical integrity of the acquisition engine.
What You’ll Do Designing and executing user acquisition campaigns across our core paid media mix, with a primary focus on the Meta and Google ecosystems
Monitoring performance and continuously optimizing campaigns based on data insights and learnings from multiple A/B tests
Executing the creative testing roadmap, participating in the production cycle and translating quantitative data into actionable recommendations for future creative development
Establishing robust tracking, analysis, and reporting mechanisms, and actively contributing to campaign management automation
Collaborating with the wider marketing team to ensure brand consistency across all active channels
What You Bring Bachelor’s degree in a quantitative STEM discipline (e.g., Physics, Mathematics, Economics, Computer Science, or similar) is strongly preferred, though Marketing degrees with a strong analytical focus are also considered
3+ years of experience in performance marketing in a high‑growth startup environment, specifically in DTC or tech sectors
In‑depth technical knowledge of Meta Ads Manager and Google Ads (Shopping, YouTube, Demand Gen) with a proven track record of impactful campaign execution
Strong knowledge of digital data analytics and an obsession over data accuracy to drive decision‑making
Structured, systematic thinking with the ability to break complex problems into smaller manageable tasks and the high discipline to tackle them one by one
Natural curiosity powered by will and grit to make a tangible business impact
Through our relationship with GivePower, every can of Be LOVE™ sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back.
Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% dollar‑for‑dollar match (immediate vesting); life & disability; monthly wellness and connectivity stipends.
This is an in‑office role in SoHo West, NYC–five days a week. We move fast together.
#J-18808-Ljbffr